Marketing Manager - Merthyr Tydfil

Marketing Manager - Merthyr Tydfil

Responsible To: Business Development and Finance Manager 

Hours: Part Time (25 Hours) 

Salary: Negotiable, Circa £26,000 pro rata (£18k based on 25 hours per week)

Contract Type: Fixed Term Contract for 18 Months (up until June 2020)

Primary Purpose:

The Marketing Manager will bring the new Wellbeing @ Merthyr brand to life with engaging campaigns that connect the customer with our vision. The manager will lead the marketing strategy for Wellbeing @ Merthyr and will collaborate closely with the venues to coordinate all marketing activity, to ensure a consistent approach across to the promotion of W@M across the whole business.

The Manager is responsible for developing new customer and audiences, for generating revenue, and for building the W@M reputation locally, nationally and internationally.   This will be achieved through a mix of customer insight, brand development, customer relationship management, digital innovation and bold, intelligent campaign activity. .

Specialist Accountabilities:

1. Develop and implement an innovative, creative and eye-catching marketing campaign to support all W@M programmes, events and activities ;
2. To be responsible for the messaging of W@M agreeing key selling points and customers/audiences with venue managers, briefing copywriters and designers as appropriate ;
3. Create well-considered design briefs external editors and copywriters and in-house/external designers in preparing copy and images for events, and write excellent copy for emails, press, print and advertising, and oversee the creation of print including the briefing of the external agencies ;
4. Develop Digital Marketing content for W@M digital platforms, including the promotion of online content to deepen customer/audiences’ engagement with the W@M programme and the Park in particular ;
5. Develop Digital Marketing campaigns to target specific audiences online including display advertising, search engine marketing, social media marketing ;
6. Identify and develop partnership opportunities including sales promotions and third party activity, with the ability to drill-down research to identify new niche customers/audiences ;
7. To deliver excellent customer service in line with the Trust’s vision and contribute to research projects and post campaign evaluation using Vital Statistics and other reporting packages ;
8. To undertake any other duties that may reasonably be requested.