Our Purpose

Our Purpose is to inspire people to live an active life. It drives everything we do and we are obsessed with achieving this.

But how did we get here?

So, how do we succeed as a business in inspiring people to live an active life? It’s simple really… through our amazing people. This is why we think it is really important to make, and keep, a big promise to them:

"We are one team and want our people to always feel they can be themselves. We work hard and we dream big." VA1 [square]


Our Values are the essence of who we are, and are at the heart of all the things that we live by and care about at Virgin Active:

"Learning, improving and inspiring while having fun and always doing the right thing."

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