Marketing Manager- London

Marketing Manager - The Zetter Hotel

Maternity Cover

The Zetter Group is looking for a Marketing Manager to provide maternity cover. 

Once credited with reinventing the boutique hotel concept, The Zetter Group have become known for value driven, boutique properties, rich with character. It is this attention to detail, narrative and the guest experience that sets The Zetter Group's properties apart from the competition. Our venues include The Zetter Hotel, The Zetter Townhouse Clerkenwell, Grain Store and The Zetter Townhouse Marylebone.

This exciting and challenging role not only overseas the day to day marketing and PR activity across four high-profile brands but is also responsible for developing and implementing the marketing strategy to drive growth and sales for the group. This is a rare opportunity for an experienced professional with a passion for hospitality, looking to gain experience, heading up the marketing department of one of the industry’s most exciting companies.

Skills - What we are looking for in YOU.

Essential

• Exceptional written and spoken communication skills
• Great attention to detail
• Organised with an ability to juggle multiple tasks
• Confident to self-manage & self-direct in an ever changing environment
• Extensive experience in Marketing and PR
• Experience in a Marketing leadership role
• Education - Degree level or equivalent Marketing and PR experience

Desirable

• Pre-opening & opening experience
• Experience of working across multiple brands

Responsibilities

What does the ROLE look like?

• Responsible for the day-to-day marketing and positioning of the hotels and F&D brands, including digital and web marketing presence, collateral production, e-comms and Press/PR Management.
• Working jointly with the Director of Sales and the Revenue Manager to set revenue targets and deliver the Sales & Marketing Strategy.
• Plan, implement and deliver a marketing strategy for the four properties, in line with budget to ensure they meet marketing objectives and revenue targets.
• Manage and support the development of the Marketing Executive, setting objectives to ensure the delivery the day to day marketing activity.
• Responsible for providing tracking and analysis of marketing activity, critiquing performance across channels and making prompt decisions or recommendations on marketing activity needed.
• Manage E-comms tool/templates, setting content calendar, creation and execution of monthly emails on behalf of all hotels and F&D brands.
• Manage overarching Social Media strategy. Monitor content to ensure delivery of exciting, entertaining and on-brand content for social media channels. (Twitter, Facebook, Tripadvisor, Instagram)
• Responsible for ensuring in-house websites are continuously updated with engaging new content(menus, images, packages, news) via various CMS
• Manage photo shoot and filming requests ensuring suitable brand associations and appropriate fees.
• Ensure hotel & food & drink brands are best represented on all 3rd party and OTA sites (Mr and Mrs Smith, Booking.com, Timeout, GDS etc)
• Develop an exciting programme of events across the food & drink brands that enable PR and marketing opportunities, keeping our brands relevant and newsworthy.
• Manage and attend events (parties, masterclasses, tastings) with the help of the Marketing Exec, ensuring seamless execution of marketing initiatives.
• Manage PR agency, ensuring they have ideas packages, photography and information to manage press enquiries driving coverage for need periods.
• Brand guardian for all properties

Rewards and benefits

Our BENEFITS are of the finest selection

• Working with a passionate and incredibly fun team of hospitality professionals.
• Competitive salary plus an objective led bonus scheme
• Excellent Career development opportunities.
• Access to private loans and travel card loans.
• Preferential room rates for both you and your friends and families.
• Discounts on food and drink throughout The Zetter Group.
• Annual social events.
• Many more benefits such as weekly massages, English lessons and childcare vouchers and many more!

In short: If you are a confident, friendly and enthusiastic team member please send a covering letter explaining why you’re the perfect addition to The Zetter Group family along with your CV.

Please note: only successful applicants will be contacted for interview. No agencies, please.