Marketing Executive - London

Marketing Executive - The Stafford London

Department: Sales and Marketing

Reports to: Marketing Manager  

Role Overview:

Purpose:

Working with the Sales & Marketing team and the Food & Beverage team, this position has the responsibility of providing the marketing support for the hotel. This position requires a high degree of self-motivation & ability to work unsupervised, prioritising tasks and management of workload under own initiative. A courteous & efficient telephone manner and excellent skills are required.

In this role you will be responsible for executing the marketing plan for The Stafford London. This will involve maintaining effective business relations as an ambassador for the hotel.

Main Duties

• Edit online and offline copy for websites, brochures and advertisements.
• Content management of OTAs and working with internal departments to ensure information (text and images) is current and accurate.
• Creation and distribution of e-newsletters direct to consumers and business contacts.
• Database management
• Assist with implementation of third party promotions, sales, marketing, e-commerce and PR opportunities.
• Assist in managing PPC campaigns for hotel.
• Produce content for social media channels including blogs, Twitter, Instagram, Facebook and YouTube, as well as identifying emerging channels and working towards an overall digital marketing strategy and brand guidelines.
• Coordinate production of collateral including online brochures, printed flyers.
• Obtain quotes for and suggest new promotional items – maintaining appropriate stock levels and monitoring distribution of items.
• Raise brand awareness at low/no cost through advertisements and networking.
• Press relations - media visits, events, compile press kits, media gifts, host site inspections, and assist with filming and photographic shoots when required.
• Issue internal communications including advertising alerts, press releases, media visit alerts, internal requirements for package promotions.
• Compile monthly marketing report.
• Facilitate and track campaigns through an in-house CRM tool.
• Undertake industry research as required (awards, competitors, website, advertising, third party promotions etc).
• Co –manage central filing system and graphics library – photos, slides, digital – ensuring each is named for easy reference.
• General administration and office management to include diaries, meetings, telephone and travel arrangements.

Role Specifications

Qualifications:

• Marketing degree or relevant courses/experience (desirable)

Experience:

• Minimum of 1 year of marketing experience (essential)
• Experience in online marketing (essential)

Skills:

• Ability to multitask, managing a range of activities across online and offline avenues.
• A comprehensive understanding of the marketing & PR process, including PPC, SEO, SEM and social media.
• Ability to learn new systems quickly
• Creative thinker

What you’ll get in return

Here at The Stafford London we pride ourselves on delivering an exceptional guest experience, and we know that at the core of these experiences are the team members who make it happen. This is why we strongly believe in investing in our people. On top of offering a competitive salary we offer a fantastic range of benefits.

We love to see our colleagues succeed so when you’re a part of our team you’re not just here for a job, but a career path where we will endeavour to help you grow to your fullest potential; but don’t just believe me – you can ask many of our staff members who have been with us for 20, 30 and even 40 years!