Performance Marketing Specialist - London

London, Greater London
Competitive
18 May 2022
23 May 2022
9807
Full Time
Performance Marketing Specialist - London

About us:

We're The Restaurant Group (TRG for short) and we're one of the UK's biggest hospitality businesses. Were a significant player in the UK casual dining market, operating over 400 restaurants and pubs including Wagamama, Frankie and Benny's, Chiquito, and Brunning & Price. Our diverse portfolio of brands provides something for everyone, and we are proud to be TRG.

The Role

We are looking for a strong digital all-rounder candidate specialising in lead generation, to lead the execution and development of our paid, search and affiliates strategies and campaign activations. You will be part of the Leisure & Concessions division, reporting into the Digital Marketing Manager and your key role will be to develop and oversee the implementation of our strategies and campaigns across search, display and affiliates platforms. You will also be expected to own tasks like landing page creation and optimisation and website management and upgrades.

Key Responsibilities

  • Activate marketing campaigns, identifying and targeting different audiences and building engaging and on brand content
  • Work with the Head of Marketing to maximise our search exposure, constantly optimising our presence on organic and paid channels (SEO, SEM)
  • Working with all platforms that impact our performance on search, as well as with internal teams for development
  • Working with affiliate partners, driving uptake of our off-trade business, bookings and voucher redemptions
  • Buying and optimising media across display, social, video and paid search * Ensure our restaurant presence online is up to date, on brand and fully optimised
  • Work with IT Product Manager to ensure that our website and app content is up to date, relevant and accurate. Feed in to the product development roadmap
  • Work with brand marketing and operations teams to ensure optimised impact of marketing campaigns, integrated across all customer touch points
  • Reporting on campaign performance to key stakeholders, giving insight into trends and forming plans for optimisation

Required Experience

  • Track record of landing campaigns with strong performance
  • Experience using Google Ads, FacebookAds, CRM systems (Exponea desired, but not required), CMS systems, affiliate platforms and Google Analytics
  • Experience with DAX would be a big advantage; CCS, HTML and InDesign skills
  • Intermediary knowledge of Google Analytics, Google Ads, Facebook ads, and Tiktok ads
  • Problem solving skills, able to help the team find solutions
  • Strong written and verbal communication skills
  • Copywriting skills are desirable, but not required
  • Time management, efficient and well organised, can manage multiple tasks

What we can offer you:

  • 10% bonus
  • Excellent benefits package including up to 50% discount for dine-in with friends and family and any of our TRG brands including Wagamama's, Chiquito's, Frankie and Benny's, Brunning and Price Pubs and any of our airport concessions
  • Eligible for ShareSave Scheme
  • Birthday meal on us
  • Access to discount platform (gym membership, vitality access and more)
  • Wide range of apprenticeship opportunities for development and personal growth

We at TRG are committed to creating a diverse and inclusive environment for all, where employees are valued for their skills, experiences and unique perspectives. We want to reflect the many communities we serve and provide equal opportunities for all of our employees. We are proud to celebrate our diverse voices!

If you need reasonable adjustments at any point in the application or interview process, please let us know.

#TRGFamily #proudtobeTRG