Content Creator - London

About us:

We're The Restaurant Group (TRG for short) and we're one of the UK's biggest hospitality businesses. Were a significant player in the UK casual dining market, operating over 400 restaurants and pubs including Wagamama, Frankie and Benny's, Chiquito, and Brunning & Price. Our diverse portfolio of brands provides something for everyone, and we are proud of what we have achieved.

About the Role:

We are looking for a highly creative social media specialist with an eye for upcoming trends, viral moments, memes and shortform video for TRG's Leisure and Concessions brands. If you've mastered TikTok (whether for a brand or for your own use), can mockup a meme in no time and love food and drink, this could be the role for you.

You'll be working in the Brand Content team to ensure that our digital content is always fresh, fun and bold, challenging perceptions of our brands and aligned with latest trends. This will include everything from going out and about visiting restaurants to capture new dishes; working with teams to show life at Frankie & Benny's or Chiquito; coming up with and executing quickfire responses to viral trends; and building content plans and banks for day-to-day use and major campaigns.

You should have extensive knowledge and experience of digital publishing platforms, and of generating your own content across various digital formats, particularly using shortform video (TikTok and Reels) and Adobe suite.

Key Responsibilities

• Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest social marketing trends
• Collaborate with brand and digital teams to create and edit video, photo and graphic-led content that is engaging and on brand, creating and planning social media campaigns aligned with overall marketing calendar
• Visit restaurants (some UK travel required) to create content and develop relationships with restaurant teams
• Lead on the day-to-day management of our social channels - creating inspirational, informative, and engaging content, and scheduling posts to show it off
• Work with contractors, suppliers, and freelancers to produce content, including managing photoshoots where necessary

The ideal candidate should have:

• Minimum of 2 years in digital marketing position
• Photoshop and InDesign skills
• Track record in developing highly creative and engaging content, including demonstrable success creating social content (either for brand or for personal channels)
• Experience editing and creating shortform video across different platforms (e.g. TikTok, Reels, etc)
• Experience with social scheduling and reporting tool (Sprout Social ideal but not necessary)
• Experience with CRM platforms is desired, but not required
• Problem solving skills, able to help the team find solutions
• Strong written and verbal communication skills, copywriting expertise is key
• Time management, efficient and well organised, can manage multiple tasks
• Attention to detail, making sure all content is correct and messages are clear

What we can offer you:

• 10% bonus
• Exciting benefits package including 30-50% Food and drink discount for Dine In with friends and family at any of our TRG brands, including Wagamama's, Frankie and Benny's, Chiquitio's, Brunning and Price Pubs and any of our airport concessions
• ShareSave scheme
• Wide range of apprenticeship opportunities for personal development
• Access to discount platform

Our Values

Make it Magic

Has a positive can-do attitude and is committed to delivering the highest quality of service for our team members and guests

Keep it Fresh

Challenges the way things are done and find better ways of working to support our teams.

Be Sharp

Adapts easily in a changing, fast paced environment, can work flexibly under pressure, and demonstrates a strong sense of urgency

Own it

Takes personal responsibility, has a proactive approach, and strives to deliver great results

Do it Together

Has the ability to lead and positively influence at all levels, works collaboratively with others and is fun to be around.