Senior Digital Marketing Executive - Paid Search
- Job Type
- Full Time
Rank Group are looking for a Paid Media Executive to join our Digital Marketing Team in our Maidenhead Office.
If you’re not sure who we are, you may be more familiar with The Rank Group through our iconic brands; Mecca Bingo and Grosvenor Casinos.
We employ almost 8,000 people across our brands, in roles ranging from Casino Croupiers, Poker Dealers, Chefs and Bingo Club Callers, through to specialists in Marketing, Property, Finance, Law and Human Resources and many more. We are a multi-channel business, operating across our retail (club and casino venues), online and mobile. We are always changing and always innovating.
As the Paid Media Executive, you’ll be responsible for the creation, execution and optimisation of return on investment in display, PPC and paid social marketing campaigns.
We’re looking for somebody to manage the BAU execution of display, paid social and PPC marketing activities for the Rank Digital brands, overseeing 3rd party relationships, ongoing optimisation and achieving acquisition, retention and repeat deposit targets.
You’ll utilise the best in class tools to deliver attributed performance on new and returning traffic through multiple demand side platforms and create the necessary audiences to target.
Strong stakeholder management skills are key for this role as you’ll liaise with internal teams to drive the paid media agenda in regards to web analytics, tagging, audience creation, data later requirements, player performance and predicative modelling as and when required.
We are looking for somebody who has strong knowledge and experience of programmatic display, paid social and PPC campaigns, able to prioritise to meet deadline and deliver on performance KPI’s as well as good numerical skills and commercial understanding.
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