Senior Marketing Data Analyst

Gibraltar (GB) (GI)
Competitive + Benefits Package
21 Oct 2019
18 Nov 2019
Full Time

Senior Marketing Analyst. Gibraltar.

Competitive basic salary + benefits

The Senior Marketing Analyst will provide insightful, actionable analysis and dashboards to interpret our digital marketing activities, across areas like acquisition, CRM, cross-sell strategies, and customer behaviour in general. You will be part of a small team of analysts dedicated towards driving digital marketing performance through analytics. 

Duties & Responsibilities:

  • Interpret the suite of daily, weekly and monthly dashboards to identify key areas for deeper dive analysis, and pro-actively provide insight on underlying trends and drivers
  • Provide data driven answers to business questions on promotional effectiveness, CRM activity, digital marketing initiatives, product performance, cross channel performance
  • Create weekly and monthly actionable summaries of key trends and drivers across the digital operation, that go deeper than dashboard reports
  • Carry out deep dive analyses on our customers and their activity, and elicit key trends to communicate to marketers and product owners
  • Build visualizations and dashboards that deliver actionable insights in a self- service manner (tell stories with data)

Skills & Experience Required:

  • Experience of working within an analytical function
  • Commercially minded and able to understand business needs
  • Passionate about solving problems with data
  • Demonstrates sense of passion and pride about own work. Positive attitude and adapts well to change
  • Strong desire to learn new skills / systems and techniques
  • Excellent verbal & written communication and presentation skills, with well-structured and analytical approach to presentations
  • Demonstrates curiosity and inquisitiveness to seek out evolving and innovative ways to add value to the business; keen understanding of business context
  • Has rigorous attention to detail and promotes a high standards of quality

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