CRM Executive - Maidenhead

Maidenhead, Berkshire
27 Sep 2019
25 Oct 2019
Full Time

CRM Executive - Maidenhead

Full time

Reports To / Line Manager: CRM Manager

Job Purpose

Team member will support the planning and execution of CRM strategies across the organisation with a view to retaining existing customers and increasing brand loyalty across multi-channel.

Main Accountabilities and Responsibilities

  • Implement and execute email, SMS and Push campaigns that deliver high levels of engagement to our database across multiple brands.
  • To drive the development of new automated lifestage communication journeys, including welcome, conversion, pre-churn and reactivation. This will include data selection, HTML builds, and briefing in email creative and copy to our creative agency.
  • Develop a highly calculated test and learn philosophy and apply to all elements of lifestage CRM; testing offers, content, creative, segmentation and targeting across all key lifestage communications, with ongoing optimisations
  • Working alongside the other CRM Executives, to map and document all automated customer journeys, including communications, content, data selections and offers.
  • Use communication response and campaign target v control analysis to create and present regular reports detailing the commercial effectiveness of lifestage CRM campaigns and test and learn initiatives.
  • Responsible for quality monitoring of CRM lifestage campaigns to ensure accuracy and consistent communication in CRM programmes across the brand portfolio.
  • Maintain regular contact with team members of all key departments to ensure optimal awareness of customer marketing initiatives/opportunities across the business.
  • Champion the customer focus corporate objectives and keep the customer at the heart of everything we do.

Knowledge, Expertise and Qualifications

  • Degree in a marketing, business or analytics related field &/or equivalent to a minimum of 1 years eCRM experience ideally working in a fast-paced environment on a consumer brand.
  • Basic HTML knowledge is required.
  • Experience of using an ESP to send email communications to customers in a B2C environment is essential.
  • Experience of using Adobe Campaign (Neolane) is desirable but not essential.

Personal Qualities

  • Demonstrates sense of passion and pride about own work. Positive attitude and adapts well to change. 
  • Keen eye for detail ensuring all campaigns are delivered to the highest quality.
  • Inspires passion and excitement around shared goals, promoting environment of achievement.
  • Ability to identify and prioritise Stakeholders, build strong relationships, and tailor communication to meet the stakeholders needs.
  • Demonstrates determination and purpose to deliver and achieve the best results for the organisation.
  • Fosters curiosity which results in new lines of thinking, original insight and breakthrough ideas for the business. Encourages and challenges others to investigate and explore alternative solutions and ideas.