Marketing Manager | Edinburgh Cycle Hire Scheme

 

 

Marketing Manager | Edinburgh Cycle Hire Scheme

 

Location: Edinburgh, Scotland

Salary: up to £35,000 per annum depending on experience + Company Vehicle + Excellent Benefits Package

Hours: 37

 

An exciting opportunity has arisen to join our team at Serco Leisure division who are recruiting for a Marketing Manager to be based at Edinburgh.

 

Serco Leisure has over 20 years’ experience in leisure management on behalf of 22 clients, including Community Leisure Trusts, Local Authorities, Universities and Sport England.

 

A new cycle hire scheme is launching in Edinburgh this summer and we want you to be part of it. Come and help us promote this amazing way of getting around our beautiful city.

 

Overview of the role

 

In this role, you will deliver the marketing strategy, create marketing campaigns to promote the Edinburgh cycle hire scheme and enhance brand awareness – ultimately stimulating and growing usage. 

 

In this role, you will also use a range of marketing and communication channels to engage with the right audiences at the right time. Our multi-channel approach will raise the profile of the scheme, generate leads and encourage residents and visitors to choose cycle hire. In addition, our use of insight and Customer Relationship Management (CRM) will ensure we are not only focusing on acquisition but ensure once people have tried the scheme, they will be engaged and want to use it repeatedly.

 

Once the scheme is successfully launched, the role will extend to support the marketing of Serco Leisure’s other activities in the North of the UK so the successful candidate must be willing to travel.

 

About you

 

This role is suited to a creative, flexible individual who has a high degree of drive, is self-motivated and gets a buzz out of achieving their goals at work.

 

You will have experience of delivering results through marketing.  It is essential the candidate has experience of the following

 

• SEO, PPC, display, social media, email marketing, website management, video marketing and content marketing
• Delivering excellent CRM and marketing automation
• Working in marketing for at least 5 years

 

Whilst this role is supported by the wider Serco group, we are looking for a strong candidate with local experience of the Edinburgh city region. 

Local knowledge, building relationships and delivering local activity is key to be successful in this role.

 

Qualification Level

 

• Degree in Marketing or other business related subject (preferred but not essential)
• CIM qualification or professional accreditation (desirable)
• Full driving licence

 

In line with Serco Leisure’s policy, all employees will have a DBS disclosure at an appropriate level.

About Us   Serco is a FTSE 250 international service company which combines commercial know-how with a deep public service ethos.  We improve services by managing people, processes, technology and assets more effectively. We advise policy makers, design innovative solutions, integrate systems and - most of all - deliver to the public.  Serco supports governments, agencies and companies who seek a trusted partner with a solid track-record of providing assured service excellence. Our people offer operational, management and consulting expertise in the aerospace, defence, education, health, justice and immigration, local government, science, technology, transport and the commercial sectors.   On occasion we receive significantly more applicants than expected for some vacancies and under such circumstances we reserve the right to bring forward the closing date of the advertisement. We therefore strongly advise you to apply for the role promptly to avoid disappointment should the closing date be brought forward. Serco is committed to equal opportunities and requests any potential applicant to contact the Serco Recruitment Team on 0345 010 4000 as soon as possible if an applicant has any additional queries, requirements or will need additional time in submitting an application should the closing date of the advertisement be brought forward.