About us

Our Vision

So what is the REAL vision? Quite simply, we are out to change the world. No small task, we think you'll agree! How many times do we watch the news in horror as we witness the global abuses of human rights, we see that poverty isn't yet history, we see politicians afraid to tackle the causes of climate change and we see devastating problems like homelessness in our own supposedly developed country? How many people know these things need changing, but feel they don't have the drive or skills to participate in changing them?

That’s where REAL Fundraising comes in – we help people feel empowered to change the world by being a charity supporter. We know that the front line of positive change worldwide is the incredible project work carried out by our charity and NPO partners. We also know that this cannot be achieved effectively without sustainable, long-term funding. Providing this is our contribution to the positive change we want to see.

REAL is about being solution driven. We only employ people who we feel have both the values and the drive. Then we just help them learn the skills. Real problems, Real solutions, REAL fundraisers. We didn’t choose our name REAL lightly, it serves to keep us focussed on what we are here to achieve for our clients:

Return on investment, using

Ethical methods, which are

Analysis driven, so we can ensure

Long-term donations.

Our Values

So if our vision is to change the world for the better, then our values are integral to achieving this. We asked our fundraisers to think about what being REAL means to them and how this reflects our values day-to-day. They said that we are about; Respect, Ethics, Activism and Love. These four principles are our fundraiser’s core values, informing the way in which they talk to future donors and inspiring them to feel empowered and positive about their crucial role in the positive change we all want to see. This is why we always try to keep it REAL!

Respect for our charity partners.

Ethics; embracing a responsible attitude to everything we do.

Activism; creating positive change one sign-up at a time.

Love for our jobs and the people and causes we help.

Ethical Policy

As an organisation, REAL Fundraising is committed to having a positive social impact in the world and we share the aims of our charity partners in wanting to improve the conditions that many people face in the world today. We would hope that all businesses would share this desire and adapt their business practices accordingly. REAL Fundraising feels that any business can make a profit without compromising basic human ethics. In order to encourage ethical business practices, we participate and encourage ethical consumer boycotts of the worst offenders in the marketplace as identified by long-standing, respected sources.

To reflect the interests of our workforce and charity partners, we boycott the worst offenders in each of 4 categories: Human RightsAnimal CrueltyEnvironmentand Developing Countries. We will not use any of the boycotted companies products in our office or field operations, or allow any company re-imbursements of expenses incurred in buying these products. We have also been clear with our staff about our reasons why, in order to raise awareness of these issues and empower people to think about their own consumer choices. This said, we are absolutely optimistic that companies can and do change policies in response to public concern and we will be pleased to lift any boycotts when we see evidence of sufficient improvement. We shall be monitoring respected ethical consumer organisations in order to track the progress of these companies and very much hope to replace the organisations on our boycott list, with other deserving companies! We have written to each of the companies on our list, explaining that we have decided not to do business with them, giving them clear reasons and giving them a right to respond.

Here is our current boycott list:

  • KFC, Kentucky Fried Chicken
  • Chevron Texaco 
  • Nestle
  • Coca Cola