About us

Back in 1999, after leaving Cambridge United, Premier CEO, David Batch, started Premier Soccer, a business providing football coaching for children in the holidays. Nearly 20 years on, what started as Premier Soccer has grown to be the UK’s number 1 sport and physical activity provider. Through a network of over 1,200 dedicated and committed Activity Professionals, Premier engages with over 2,600 Primary schools, delivering industry leading programmes; Premier Sport, Premier Arts and Premier Wellbeing. Last year alone, Premier recorded over 13 MILLION visits on its activities….

At Premier, our vision is to Educate and Activate the World! We are the largest provider of Physical Activity services in the UK and we are expanding our international footprint too. Premier has a long history of excellence and provides over 30,000 high-quality activity sessions each month to schools across the UK.

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COACHING WITH PREMIER…

Premier offers fantastic opportunities for enthusiastic, talented people to build a career and deliver memorable activities to individuals, young and old. Not only that, a recent commercial partnership ensures that our Activity Professionals are kitted out in New Balance kit!

We have an intensive training structure to ensure that our staff are qualified to the highest possible standard. Our most talented and ambitious professionals can make their way through our bespoke career journey, with the opportunity to become part of our training team.

For us, it’s never been just about teaching young people how to become more technically proficient in any sport. The activity is simply a vehicle that takes children on a more rewarding journey, one that leads to greater confidence, improved social skills and, ultimately, more successful lives.

LEADING FRANCHISOR…

Premier’s success has been down to the growing franchise network. From the first two franchisees joining in 1999, the network has grown to 74 franchisees, operating in 126 territories throughout the UK.

Through sport and physical activity, our franchisees grow and develop their business within primary schools and local communities. Last year, franchise territory turnover exceeded £18 million, with the highest single territory turnover at an impressive £650k and the largest single territory growth recorded at £142k. Over 40% of Premier’s franchisees own more than one territory…

PREMIER CHILDREN ARE FITTER CHILDREN – THAT’S A FACT…

Research carried out by the ukactive Research Institute has proven that children who partake in Premier activities are fitter than their non-Premier counterparts. From before school, lunch and after school clubs, to curricular lessons and support, we give children every opportunity to stay active throughout the day.