Digital Marketing Executive

England, London
£23000 - £25300 per annum + + Benefits
12 Jan 2022
09 Feb 2022
Greene King
Full Time

Digital Marketing Executive

London based.

At Metropolitan Pub Company we are looking for a Digital Marketing Executive to join our team.

Metropolitan Pub Company is a collection of 63 premium pubs (and growing!). Uptown, Gastro or Neighbourhood - we have it all at MPCo.! If you have experience working in a fast paced marketing department and are full of energy and enthusiasm this might just be your perfect role. The role comes with a wide range of responsibilities and opportunities for development.

Key Responsibilities:

- Content planning, scheduling, and responding to comments for both brand social media accounts
- Generating a weekly social media report on pubs social media activity
- Update brand and sentiment monthly scores for internal reporting
- Maintaining social asset library for pubs
- Digital listing management of all third-party websites
- Work with Greene King CRM team to maintain pubs databases
- Create and test marketing emails from provided marketing briefs
- Build pub websites within a CMS
- Improve pub and brand websites SEO natural positioning
- Creating content pages and promotions on brand and pubs websites
- Create blogs from briefs provided by the Marketing Manager
- Monitoring website analytics and SEO performance
- Working with agencies and GK internal teams
- Provide training to pubs on social media and updating their own websites
- Set up affiliate marketing tracking codes and report on success
- Create and monitor ROI on Facebook and Google ads

Skills and Experience:

- Basic understanding of HTML and CSS
- Good copywriting skills
- Basic understanding of Photoshop
- Working knowledge of different CMS and CRM platforms
- Basic understanding of creating marketing emails
- Sound knowledge of how to create Facebook and Google Ads campaigns
- Excellent commercial understanding of Social Media platforms
- Good understanding of excel

Working for us:

- Competitive salary and pension contribution scheme
- Up to 33% discount across all MPCo. & Greene King sites
- 33 days holiday (including bank holidays) and the opportunity to buy additional days.
- An employee advice and guidance service and the healthcare service, Best Doctors.
- As one of the industry's leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take.