Marketing Manager - Watford

Email Marketing Manager - Watford Support Centre

Majestic Wines are the largest wine specialist in the UK with over 200 stores, as well as a very significant online presence, and megastores in France.

Following the merger between Naked Wines and Majestic, Rowan Gormley (Founder of Naked Wines and Chief Executive of the enlarged group), has set the wheels in motion of transforming the business into a new kind of retailer – a retailer that is loved by customers, loved by suppliers and loved by shareholders.

This transformation is brought to life by our talented team at the Support Centre, Watford, which houses all departments working behind the scenes such as People, Customer, IT, Transformation, Finance and Supply Chain.    

Reporting to the Trade Planning Manager this position will be leading the email team in planning, creating and delivering email strategy for Majestic customer segments as well as continually optimising to grow ROI.  

KPIs: 

• Half year two email performance + 25% LFL
• Creating optimum email strategy & execution
• Triggered campaign set-up & optimisation  
• Overseeing successful ESP move to Adestra
• Management of Direct Marketing Manager role 

Responsibilities

• Overseeing management of all marketing campaigns including broadcast, targeted, triggered and all other CRM comms.
• Analysing weekly, monthly and yearly data to increase key KPIS: OR, CTR, CR and revenue per email
• Managing the A/B testing plan and overseeing analysis for continuous improvements
• Managing trade planning calendar for all email comms
• Close liaison with Buying & Merchandising team and the rest of Customer team on product selection
• Close liaison with email service provider including monitoring of performance before and during campaign
• Reporting on campaign performance KPIs
• Leading systems transfer to new email provider for broadcast and triggered
• Understanding customer segmentation and planning to continuously evolve personalisation of campaigns
• Communication to management of weekly, monthly analysis and on-going strategy
• Adopting Tableau as analysis tool 

Knowledge and Skills

• Passionate about email and its growth & ROI 
• Strong proven record of test & learn strategy
• Strong skills in manipulating data and analysing results
• Strong knowledge of ESP system
• Generation of effective ideas
• Commercially driven
• Strong communicator and good team player
• Strong attention to detail
• Basic wine knowledge preferable but not required

What you'll get...

Salary: circa £35,000 plus bonus

Benefits: Contributory pension, life assurance x 3 salary, freeshares/LTIP, cycle to work scheme, childcare vouchers, season ticket loan, 20% staff discount, free wine, free lunch provided each day.