Our Mission

We live by our mission statement and the commitments we make to our stakeholders.

We’re passionate about creating homes and communities in beautiful residential and holiday parks across England, Scotland and Wales.

How will we differentiate ourselves from our competition?

Our Focus

‘We believe standards and service is at the heart of everything we do’

  • We will listen to our guests and act on appropriate feedback
  • We will never stop in our pursuit of perfection
  • We will dedicate our time to our guests

Our Team

‘We will hire talented people throughout the group’

  • We will employ great people
  • We will act with honesty and integrity
  • We will provide rewarding careers and ongoing training for the team

Our Strategy

‘We are innovators and problem solvers’

  • We will lead innovation in our sector
  • We will invest to develop a market leading brand
  • We will challenge traditional thinking within the caravan and camping industry

Our Community

‘We will be responsible members of our local community’

  • We will invest in building strong community relationships
  • We will value and support our neighbours

Our Environment

‘We will use resources appropriate for the task’

  • We will focus on sustainability
  • We will care for our environment
  • We will make decisions for the long-term