About Us

Founded by Richard Pierce, Joe Delucci’s was created to serve the ‘finest and most genuinely authentic’ eating experience possible... which soon led (by popular demand!) to their quality ‘Gelati’ being available to the whole of the U.K.

The beginning...

Focusing on their desire to serve quality ingredients and give customers a memorable dining experience, the popularity of the incredible Italian ice cream on the menu soon caught the attention of dozens of local restaurants, hotels and gastro pubs (in fact anywhere there was a passion for food) and the demand soared!

Numerous trade requests to stock this remarkable Italian ice cream followed, and so the hundreds of happy customers turned into, well... thousands!  (Sorry!).  At the artisanal manufacturing facility in Turin, Italy, the passionate and dedicated team who make the authentic gelati exclusively for Joe Delucci’s were working overtime to keep up with the orders! ...and as they say, the rest is history! Mama Mia!!

Branded retail stores followed in the most popular shopping malls across the country and Joe Delucci’s were now firmly on the map and in the hearts of ice cream eaters nationwide.  We continue to open new stores all the time and have recently arrived on the shelves in selected Tesco stores across the U.K.

The End (well, not quite) 

We have now served well over 15 million scoops to the U.K.

We are proud to supply significant household-named restaurants, cafes...and bistros...and gastro pubs, along with independents and many well known establishments, along with small and large restaurant and hotel groups nationwide through our distributors.

Hopefully, your favourite local eating establishment has seen the light and stocks Joe Delucci’s. If not, let us know ('Trade’ enquiries also welcome)!

We continue to build on the foundation of our branded Joe Delucci’s 'parlours' in shopping malls, opening new sites in major towns each year.

Joe Delucci’s parlours can often be recognised by our trademark ‘scooter’ style seating! We usually offer a choice of 24 incredible flavours from our range of 39 (and we are always making more).

Our trained ‘gelatistas’ will be happy to talk you through our dairy free, gluten free and fat free flavours, or tempt you with our classic or indulgent flavours. Ask for a free little taste and they’ll be happy to oblige.

Mmmm, free ice cream, what can be better than that?

Please check the ‘Our Parlours’ page for the closest to you.

We are proud to have recently been stocked by Tesco in over two hundred stores nationwide (yippee!). So even more of you can now get your Joe Delucci’s fix straight into your shopping bag to eat at home (if the tub makes it that far!).

We are delighted to be working with Tesco to get Joe Delucci’s to you and would love to hear any comments you have that may help us improve this experience.

Finally, thank you! It’s your love of Joe Delucci’s that has helped us grow and, well...keep growing!

So keep spreading the “Gospel of Gelato” and help those non-believers see the light!

Love from all at Joe Delucci’s