About Jack Wills

Launched in 1999 in Salcombe, Devon, Jack Wills is a destination for all things Fabulously British.

Inspired by our history and culture, we're flying the Jack Wills flag online and in over 80 stores worldwide.

At Jack Wills we embody the spirit of youth and the pursuit of life's possibilities through effortless style.

Our values reflect the way we act and what we stand for as a brand.

  • Courage
  • Integrity
  • Youthful Spirit

From our coastal roots in the town of Salcombe, Jack Wills is a heritage fashion and lifestyle brand. We epitomise a carefree, youthful spirit which embraces freedom, independence and adventure. Creating clothing and accessories for people who appreciate effortless design, high-quality finishes and attention to detail; Jack Wills is best known for its heritage-inspired pieces. Ever-evolving to support all aspects of youth lifestyle, we create sporting classics, lazy-day staples and boardroom-ready looks.