Vision and Values

Our mission at The Hummingbird Bakery is to bring the authentic taste of American cakes and desserts to the world.

The name for the bakery itself comes from the image of a hummingbird drawn to sweet treats. With our welcoming bakeries laden with freshly made cupcakes, brownies, cakes and desserts, we want to be the number one destination in the world for indulgent, irresistible American baking.

We believe in inclusivity, in developing individuals and in fostering talent within the baking industry. Hard work and loyalty are rewarded across the company and we seek to promote internally where possible to invest in the careers and future of those in our team.

Our brand is warm, welcoming, fun, family-friendly and, above all, genuine. We strive to make The Hummingbird Bakery a wonderful place to work and to share in the delights of wholesome American baking made fresh onsite from the finest ingredients.

The Hummingbird Bakery believes in giving back and on fostering charity partnerships. As a company we have an on-going partnership to support the Great Ormond Street Hospital Charity and every year we bake charity cupcakes to support Terrence Higgins Trust. All leftover cupcakes at our branches are offered to charities for collection at the end of every day and each bakery chooses a local charity to support at branch level.

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