About us

East Coast Concepts, the Manchester based restaurant and bar group, which operates two of the most exciting lifestyle hospitality brands in the UK: Neighbourhood and Victors. The company (founded by entrepreneur James Hitchen in 2012) currently operates five venues throughout the UK. Between the sites and within head office, East Coast Concepts employs over 250 team members with annual sales of over £12m. In August 2020, East Coast Concepts was acquired by a North East based investment group led by Naveen Handa of The Cairn Group. We are now laser focused on our next phase of growth within the U.K.