Senior Marketing Executive

An integral part of the Marketing team, the Senior Marketing Executive is responsible for managing the delivery of the club's commercial partner marketing campaigns across Chelsea FC channels. The Senior Marketing Executive will be responsible for the planning, delivery and evaluation of contractual marketing campaigns across digital, social, email, content and match days. The Senior Marketing Executive will work at our Stamford Bridge Stadium in Fulham London but will represent the brand globally in its partner marketing pursuits.

Main Responsibilities:

1. Lead the end-to-end partner campaign management process from briefing through to delivery and evaluation to meet agreed campaign KPIs
2. Build strategic campaign plans to be delivered across the club's global marketing channels including: digital (web and app), social, email and match day amongst others
3. Offer marketing expertise, insights and advice to help partners build successful campaigns
4. Develop campaign reports with the Insights team to analyse, evaluate and optimize the impact of partner activations
5. Work closely with the Commercial Partnerships team to ensure all partners contractual marketing assets and campaign activations are delivered to a best-in-class standard
6. Ensure the club's partners maximize the use of marketing rights and benefits to drive their key brand and business objectives
7. Identify integration opportunities for Partners in the Marketing initiatives of the Club
8. Ensure partner marketing initiatives are approved against and meet the brand standards and guidelines of the Club
9. Maintain & developing key internal relationships (e.g. Commercial team, Communications team, Creative Team, Insights Team, Chelsea TV)
10. Manage and own the partnership campaign tracker - document and share the scheduling and delivery of all partner campaigns
11. Manage the partner campaign dashboard - own the campaign results dashboard to ensure all results and insights are accessible
12. Campaign planning - host and attend campaign planning meetings to inform the strategic planning and scheduling of partner campaigns
13. Campaign delivery - ensure all campaign assets are delivered on time and as agreed across the club's marketing channels
14. Campaign reporting - produce detailed reports for each campaign highlighting key insights, successes and areas for optimisation
15. Match day rights - scheduling and delivery of in-stadium marketing activations including LEDs and on-screen content

Measures of Performance:

1. Key campaign KPIs as set out for each campaign.
2. Excellent collaborative relationships with key stakeholders.
3. Progressive marketing approach that focuses on campaign execution.
4. Organised and able to prioritise workloads.
5. Meeting deadlines and prioritising workload.

Personal Specification:

1. Circa 4 years marketing experience.
2. Experience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channels.
3. Experience of working in a sponsorship/commercial partnership environment
4. Familiarity with sponsorship contracts and rights packages
5. Solid understanding of digital and social marketing best practices
6. Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholders.
7. Outstanding organisational and project management skills.
8. Creative flair and confidence with a positive attitude. .
9. Ability to work to tight deadlines and prioritise work in a demanding environment.
10. Educated to degree level or relevant marketing qualification.
11. Proactive team player able to work individually and as part of a team.