Global E-Commerce Partnership Manager - London

Global E-Commerce Partnership Manager - 12 month fixed term contract

Report to: Head of Merchandising

Department: Merchandising

Job Function: To manage the Nike E-commerce business to drive global traffic and sales, with aim of maximising CFC’s share of profits generated from e-commerce.  To ensure our global fan-base are offered a best in class online shopping experience

Direct Reports: 1

Length of Contract: 12 Months

Main Responsibilities:

• To work with Head of Merchandising and Nike E-commerce team to define short and long-term e-commerce strategy that will deliver budgeted annual sales targets in line with Chelsea’s growth targets
• To work collaboratively with CFC Digital Marketing team to drive maximum traffic from digital Club channels to official Club e-Commerce sites
• To analyse and report internally on the monthly performance of Nike e-commerce sites (and any sub-licensed e-commerce partners) in accordance with their contractual obligations, and in comparison to historic e-commerce data:
  • Unit and £ sales per transaction, number of transactions, traffic to the site, conversion, AOV
  • Volume of traffic and sales revenue referred from all Club digital channels
  • Percentage of visitors who abandon their basket at key stages of the customer journey
  • Analysis on the origination of the visitor prior to visiting the Chelsea FC microsite (split by top 20 locations)
• To attend quarterly Nike business reviews with the Head of Merchandising & Global Merchandising to review how the Nike e-commerce businesses are performing against P&L targets, and to monitor sales and site performance through contractual KPI’s
• To work with CFC Digital Analyst on reporting formats that illustrate traffic volumes to Nike e-commerce sites through Club channels, and how conversion of these volumes compare to historic e-commerce partners to identify missed opportunities
• To work with Nike e-commerce teams on ensuring the traffic driven to the e-commerce site from CFC digital channels is then converting at industry standard rates, and to understand how traffic is generated to the e-commerce site outside of Club channels 
• To benchmark the Nike e-commerce micro-site against other Club sites that are managed through similar partnerships to ensure the CFC site remains best in class in terms of product availability, operation and systems performance, and customer service
• To build a case for extending the product offering of mono-branded and Other Club merchandise on the e-commerce site through analysis of performance of CFC licensees in wider market-place and through historic sales insight from previous e-commerce partners
• To ensure Nike contractual obligations are being met in terms of a truly global e-commerce solution (14+ language options, web, mobile and tablet versions)
• To ensure Nike are always representing the Club through their e-commerce communications in line with Club expectations
• To work with Nike e-commerce team on the seasonal catalogue (DM) to ensure contractual obligations are met.  To manage the DM critical path
• To represent Nike internally prior to launch of new CFC website to ensure expectations are managed in terms of exposure on Club website (and subsequently on any other Club communication channels that our e-commerce partner could expect to have coverage on)
• To ensure any retail elements on Club channels are always operating correctly, contain up to date and accurate information, link correctly to Nike e-commerce platforms and can be tracked correctly to report on conversion
• To agree an annual e-commerce campaign calendar with Nike e-commerce team prior to July each year, taking into account key product launch dates and key seasonal trading periods, that aligns with Megastore retail marketing plans and Nike’s global product plans
• To work with Nike e-commerce team and CFC Digital Marketing team to translate the annual e-commerce campaign calendar into monthly (and weekly) campaigns and to manage the approval of each campaign, aiming for maximum exposure on CFC channels
• To work with CFC Campaign Operations Manager to gain e-commerce partners maximum exposure on Club Newsletters (and any other relevant Club communications), and to maximum number of recipients
• To meet with CFC Campaign Operations Manager the first week of every month to review the success of the prior month’s Nike e-commerce campaigns, and to share knowledge to make improvements for campaigns scheduled the following month
• To manage the E-commerce and Merchandise Administrator offering mentoring to optimize their effectiveness and develop their skills and potential

Measures of Performance:     

• To drive global traffic and sales to maximise CFC’s share of profits generated from e-commerce
• To ensure that CFC’s global fan-base are offered a best in class online shopping experience
• To ensure that global e-commerce reporting (across all key KPIs) is always accurate and updated on a monthly basis
• To write and present the seasonal digital e-commerce marketing plan to the Head of Global Merchandising and Commercial Director on a quarterly basis
• To achieve all objectives set out in the PDP (personal development plan)

Person Spec:

• Experience working in an e-commerce role
• Self-motivated
• Highly organised and able to prioritise
• Assertive and confident
• Personable, adaptable and willing to learn
• High level of attention to detail
• Pro-active

The Employee must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relations amongst Employees and customers.

The above Job Description is not intended to be exhaustive, the duties and responsibilities may therefore vary over time according to the changing needs of the Club.