Student Engagement Manager - Cumbria

Student Engagement Manager - Cumbria

What you'll be doing:

Development of a tailored contract marketing plan, meeting the needs of the student base/student groups of the institution, which will include the planning and execution of

A plan to drive participation and growth of the key categories, including programme of activity and promotions, liaising with students and customers to gain insights

Delivery of food concepts/pop ups (Centrally developed and 3rd party high street pop ups) to maximise participation, spend and satisfaction

Activity to maximise opportunity of events & key dates, University-specific events including Freshers, Open days, Applicant days and graduation

Develop and implement a communication and engagement strategy to support the marketing plan to inform, promote, communicate and continuously engage with the student and staff population, which will include the planning and delivery of;

Social media and digital communication

Feedback mechanics, forums and focus groups

Core menu and hospitality launch events

Student and staff satisfaction surveys

Student Union & society relationship development, including post graduate, international students, and internships

Monthly reporting to client on Marketing initiatives within the period.

Develop and adopt measurement models to benchmark and monitor the success of all activity in the marketing plan, looking at specific KPI's around sales, average transaction value, participation satisfaction, and follow up feedback, measure ROI from the engagement activities and report results on a quarterly basis to client and Site Director.

More about the role:

Leadership behaviours:

• Can Do - Finds new/quicker ways of meeting goals, shows conviction in own judgement and decisions and responds quickly under pressure
• Share Success - Delegates tasks to develop others
• Passion for Quality - Takes personal responsibility for correcting customer service problems, consistently sets demanding performance expectations and sets priorities to maximise benefits
• Win through Teamwork - Pursues friendly relationships with colleagues, shares own knowledge and insight and displays a high level of energy and commitment to the organisation
• Embrace Diversity - Listens to others and values their contributions, receptive to new and builds on ideas and acts in ethical and socially responsible manner.
• Takes Responsibility - Uses the right influencing techniques to gain the necessary commitment and support from others, both internally and externally

• High numeric and analytical skills
• Excellent verbal and written communication skills
• Use of all social media channels to aid communications
• Ability to analyse and evaluate information
• Demonstrates Compass values and recognition principles
• Knowledge of process and planning tools designed to deliver consistent result to expectations including i-Design and social apps e.g. Canva
• Commercially focussed with ability to measure impact and results
• Approach to analysis of work problems and opportunities that allows commercially sound judgements to be made on time
• Ability to quickly gain credibility with key stakeholder groups

An approach to negotiating and building co-operation that supports organisational goals

What we'll give:

We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package which includes but is not limited to:

• Contributory pension scheme
• Grow your career with our Career Pathways and MyLearning programmes
• Exclusive travel discounts with TUI, Expedia, Booking.com and many more
• Save money on your food shop with discounts on Tesco, Sainsbury's, Morrisons and many more
• Up to 44% off cinema tickets to enjoy your favourite blockbuster
• Receive Wow Points every time you spend and use them on a wide range of brands
• Un-wind with us with free wellness, mindfulness and exercise classes
• You can share all discounts and offers with your friends and families