"How" you do your job is just as important as "what" you do - that's why we have our 3 BE's to guide us and keep us focused on what really matters. Each BE-lief in turn captures three BE-haviours - our way of getting things done.
BE THE BOSS
"I own my work - it's a love thing"
"I innovate to improve- my ideas are smart; my actions profitable: my energy infectious!"
"I celebrate and champion my colleagues - together we win!"
BE THE CUSTOMER
"I am customer obsessed - I put them at the heart of everything"
"I think like my customer - to surprise and delight them"
"I care for my customer - happy you, happy me!"
BE THE BEST
"I own my destiny to achieve excellence - the journey has just begun!"
"I look after myself and others - we put the Spirit in Tyrwhitt"
"I am proud and free to be me."