Digital Marketing, Director - Shore Based - Southampton

Digital Marketing, Director - Shore Based - Southampton

At P&O Cruises we create unforgettable holiday happiness for all of our guests, and we want that to start from the moment they connect with us through online advertising, social media and on our websites.  The Digital Marketing team is responsible for driving P&O Cruises digital presence across the entire customer journey and we are looking for a Director of Digital Marketing to lead our teams in developing and implementing the digital strategy. Like us you’ll need to be passionate about delivering an excellent guest experience and be committed to continuous improvement.

The role is based at the impressive Carnival UK Headquarters in Southampton and is paying a competitive salary plus executive bonus, travel allowance and benefits including pension, huge discounts on our cruises and more. We have big plans for the future and with 2 new ships on the horizon there has never been a more exciting time to join us.

The Role

The Digital Marketing team is responsible for driving and maintaining P&O Cruises digital presence across the entire customer journey and in particular playing a central role in cost-effective marketing acquisition and website development. The scope of the team’s responsibilities includes managing the brand websites, other digital platforms and all elements of digital marketing, including social media, online display advertising, PPC, SEO,affiliates, lead generation, development, online trading & merchandising, digital content production, testing & optimisation.

The Director of Digital Marketing is responsible for developing and implementing a digital strategy for P&O Cruises that will help to drive transformational change:

• Sources and converts target customers

• Simplifies and optimises the digital customer experience

• Showcases the brand offering

• Builds loyal relationships with customers

• Delivers a seamless and personalised digital experience across the websites and all digital customer touch points

• Meets digital business sales and guest experience targets

Our new websites are being built on the Adobe platform, and we are looking for a Director of Digital Marketing who knows how to optimise Adobe’s strengths and manage its limitations. You will need comprehensive knowledge of working with Adobe on experience, analytics and testing.  

About You

It is important to us that you are a strategic and creative thinker with a thorough understanding of the digital media landscape. An individual with strong commercial acumen, tenacious and not afraid to challenge, you will have the ability to Influence and engage. Experience in the following is essential:

• Managing websites & optimisation programmes on the Adobe platform

• Data management platform (ideally Adobe) to deliver audience segmentation & personalisation in digital marketing & website delivery

• Developing and implementing digital strategies in a consumer-facing industry

• Managing multi million pound digital or multichannel marketing budgets

• Managing global e-commerce websites & apps

• Front end design, content & user experience

• Web analytics software and data analysis

• Test & optimisation programmes on websites or digital applications

• Cross-channel marketing planning

•  Influencing and engaging with stakeholders at all levels

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About Us

This position has been leveled at CUK05.

One of our core organisational values is that we are 'better together' and that’s why we’re working hard to build a flexible and inclusive culture; where difference is respected and valued and where our people can be themselves. Inclusivity is at the heart of everything we do so we welcome applications from everyone. We do not discriminate on the basis of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage & civil partnership and pregnancy & maternity.

Carnival UK is the operating company for P&O Cruises & Cunard. We provide unforgettable holiday experiences and operate a winning culture to achieve standout success. P&O Cruises has seven ships, including our flagship Britannia which joined our fleet in March 2015.  Our two new ships, the largest in the UK market, will join the fleet in 2020 and 2022, meaning we can offer more experiences tailored to British tastes - combining genuine service, a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time.

It takes great passion and real dedication to maintain our position at the top. That’s why extraordinary, passionate people are at the heart of our journey delivering the highest standards to our valued customers. With support to help you reach your potential, attractive company benefits and incredible employee offers on discounted cruises we want your career with us to be successful and fun.  Join us on our journey, apply now.