Our Vision

We are more conditioned today than ever before. Told to work harder and do more if we want to be happy. It’s led to an obsession with productivity, improvement, and always being ‘on’. Believing we need to keep up to date with everything and everyone. Then feeling guilty when we don’t.

Birch is an intervention to all this. An escape for the explorers. A catalyst for the curious.

A space to escape to where you’re free to rest, explore, connect, work, taste, move, or dance as you wish. A space you come away from feeling energised and inspired, with new ideas and stories to tell.

A space to be free. Free from judgement and expectation. Free to do what you want. When you want. With whoever you want.

This is the space we’re creating at Birch.

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