Training & Development

american golf recognises the crucial role that training and development plays in developing the knowledge and skills of all of our colleagues. Our aim is to assist each colleague to reach their full potential and so maximise their contribution to the business as a whole.

Everyone who joins american golf recieve inclusive sales training from day one called GAMES! This is completed in store on your first day to ensure you have an increased confidence, knowledge and skill set and is complimented with online learning and coaching support from our national trainers.

For all new Assistant Managers and Store Managers we have an inclusive 4 week training programme to introduce successful candidates to american golf. This is an in-depth training programme which provides the knowledge and information required to help you make a true impact within our business wihin a managerial role. The induction programme will consist of both classroom learning and shop floor training which will take place in one of our selected training stores. All new managers are also supported via online learning and our dedicated management coach throughout their induciton.  

At american golf we also have a strong Learning and Development Strategy focussing on continued learning and development for all colleagues at all levels. This can include online learning support, store coaching visits as well as regular product and supplier training to ensure your product knowledge is continually developed.

If you are looking to develop and grow your career with american golf we have 3 different internal talent and succession programmes, which enable us to promote talent from within our Sales Advisor, Assistant Manager and Store Manager population giving our people a clear career ladder up to Regional Manager and beyond. 

Our Retail Support Centre colleagues are also supported by an inclusive induction as part of their first week with the business and will also be supported by our online learning system. RSC employees also have the opportunity to take part in in-house and externally delivered training courses to support their personal and professional development.  

Professional Qualifications:  american golf recognises the added value that professional qualifications can bring to the individual and the wider business.  We have education assistance open to all employees wishing to gain a qualification that relates to their current role or future development e.g. CIMA, AAT, CIPD, IM.