Head of Commercial Marketing - Stoke-on-Trent

Head of Commercial Marketing

Alton Towers Resort, Farley Ln; Alton
Stoke-on-Trent, STAFFORDSHIRE, ST10 4DB
United Kingdom

We are the Alton Towers Resort and we are part of the magical Merlin Entertainments!

Alton Towers Resort is on the lookout for an experienced Head of Commercial Marketing to create and deliver an effective online marketing & short breaks accommodation strategy covering resort revenue, visitor volume, season pass sales, pricing, digital marketing and much more.

Reporting to the Marketing Director, you will own digital and direct marketing strategy for the resort, using your experience to refine online, mobile and app strategies, as well as taking full ownership of our short break product propositions across our 5 hotels. As the resident guardian for Resort customer data and CRM, so you’ll be an expert at gaining insights from data that will help our amazing resort continue to flourish. These insights will dictate strategy on online pricing, e-commerce conversion rates, and the annual Resort budget. But it’s not all about the data. You will also be a creative guru constantly formulating innovative marketing plans and bringing the Alton Towers Resort brand to life for a wide range of audiences.

We are looking for an inspiring leader who can continue to develop a fantastic marketing team, as well as a Website Manager, a Revenue Manager and a Resort Yield Manager. If you think you have what it takes then buckle up, you’re in for a rollercoaster of a ride!

Alongside a competitive salary and 33 days holiday you can look forward to enjoying a great benefits package including a Group Personal Pension Plan, Merlin Magic Pass, Employee Assistance Programme, Childcare Vouchers, Life Assurance, 25% discount in our retail shops and restaurants, 40% discount online on Lego, and much more!