Britannia Hotels

Specialist Copy Writer - Altrincham

Altrincham, Greater Manchester
11 Oct 2016
07 Nov 2016
Job Type
Full Time

Britannia Head Office  

Britannia Hotels is the fastest expanding independent UK hotel group, currently we have 51 hotels (and growing) and 6 Pontins Holiday Parks. A fiercely independent, innovative and thriving company, our success has been built on the can-do attitude of the people who work for us.

Job title: SEO Specialist Copy Writer

Role Objective

We are looking for someone with excellent knowledge of writing copy that is optimised for search engines to work within a vibrant marketing team. The ideal candidate will be highly motivated, able to keep abreast of the latest SEO developments and always looking for new opportunities to grow the campaign.

Main Responsibilities

  • Writing Blogs and Search Engine Friendly webpages
  • Perform ongoing keyword research and expansion for content
  • Fully ptimize copy and landing pages for search engines
  • Research and implement search engine optimization strategies
  • Research and analyze competitor link strategy
  • Develop and implement link building strategy
  • Track, report, and analyze search engine optimisation activity
  • Ensure that SEO best practices are properly implemented on the newly developed website
  • Assist with creation of content and images for the website

Person Specification

  • 12+ months of SEO experience
  • Experience with Google analytics
  • Working knowledge of HTML
  • Up-to-date with the latest trends and best practices in SEO
  • Good understanding of other areas of digital marketing, including PPC, Display Retargeting, 
    Email and affiliate marketing.
  • Work within the hospitality industry is not required but would be beneficial.

Employee Benefits

  • 28 days holiday including bank holidays per annum
  • Discounted weekend breaks
  • Regular Appraisals
  • Pension Scheme
  • Meals on duty
  • Uniforms (Hotel based staff only)
  • Accelerated promotion prospects

Britannia Hotels are an Equal Opportunities employer and applicants from non-EEC countries will require work permits or permission to work issued by the Home Office.