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Corporate Communications Manager - Wells & Co - Bedford

Employer
Wells & Co
Location
Bedford, Bedfordshire
Salary
Competitive Salary plus bonus
Closing date
13 Aug 2024

Job Details

Corporate Communications Manager - Wells & Co - Bedford

At Wells & Co, our priority is to ensure that our pubs consistently deliver exceptional customer experiences, exceeding guest expectations and building long-lasting relationships with our patrons by putting them at the heart of every decision we make.

We have a fantastic new opportunity for a highly skilled and motivated Communications Manager to join our marketing team responsible for developing and implementing effective communication strategies to enhance our company's public image and ensure clear, consistent messaging both internally and externally.

This role requires a creative thinker with excellent writing and editorial skills and a proven track record in managing communications campaigns multiple complex projects.

Reporting to the Commercial Director, you'll work closely with our brewery, managed houses (UK and France), and our Pub Partner businesses as a strategic communicator with a passion for storytelling and a knack for crafting compelling messages to align a business internally and externally.

Key Responsibilities:

Develop and implement communication strategies that align with our brand and business goals.

Create content to effectively communicate with both B2B and B2C audiences, by supporting and being aligned to the retail and brand marketing teams.

Produce high-quality content that engages customers and builds brand recognition and tone of voice standards.

Craft informative content, press releases, articles, and media opportunities to share our company's brand, products, and services.

Leading the strategic development of internal communication.

Facilitate effective communication within the organisation working closely with outside EVP agency for full alignment.

Ensure consistent messaging across all departments and teams.

Support internal events, announcements, company comms (briefings, AGM, annual report, monthly ops board) and employee engagement initiatives.

Monitor and own our website content, alongside portal updates to maintain consistent messaging.

Build and maintain relationships with media outlets as well as our PR agency.

Secure positive media coverage and manage any crisis communication.

Monitor and analyse communication metrics to measure the effectiveness of campaigns.

Monitor brand perception and sentiment, and plan and execute promotional events and campaigns to increase brand awareness.

Collaborate with cross-functional teams to maintain a positive brand image and implement measures to track uplift.

Respond to customer inquiries and feedback on social media and other platforms.

Stay up to date with industry trends and best practices in communications and social media.

The successful candidate will possess:

Minimum 3+ years experience in a senior communication related role

Cultural understanding and requirements of a hospitality brand and its target audiences

Extensive experience in corporate communications/PR working within an in-house or agency environment

Existing credible relationships with leading media & business journalists

Experience of working with content management systems

Experience of working directly with suppliers such as photographers, designers, and videographers to produce briefs and give direction

Content creation - videography, photography and design (Adobe/ Canva)

Highly skilled in digital, especially in social media strategy and SEO

Aware of global trends and able to incorporate them in strategic PR campaigns

Excellent presentation skills with credibility and confidence in dealing with both the media and public

Oh, and naturally a love of beer and pubs!

In return you will receive:

Competitive salary + bonus

Company car allowance

25 days holiday

Pension & private healthcare

Dining and drinking discounts.

Excellent development opportunities

If you're passionate about writing, digital media, public relations, and marketing this role offers a perfect blend of all and a mix of creativity, strategy, and impact in a dynamic, fast paced and rewarding environment.

Company

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