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Content Writer - Petaling Jaya

Sports Direct
Badminton, Gloucestershire
Closing date
13 Jun 2024
Content Writer - Petaling Jaya

Company Description

Sports Direct Malaysia is currently looking for Content Writer to join our growing team. 

Malaysia marks the first direct retail investment in Asia through a joint venture partnership with Malaysian owned MST Golf Group of companies, a well-established golf retailer and service provider in the region. Sports Direct Malaysia currently operates a total of 32 retail stores domestically and manages a proprietary e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 72 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs 1200 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

Job Description

Job Summary:

The Content Writer will provide pertinent content for websites, blogs, essays, product descriptions, and social media platforms. You will also provide purposefully designed content to draw in a specific target market.

Responsibilities :                              

Your responsibilities as the Content Writer will include but not limited to:

  • Create compelling and impactful content for various marketing, including advertisements, website content, livestream scripts and more.
  • Cultivate a writing style that resonates with our target audience, encouraging action and effectively conveying our brand's value propositions.
  • Collaborate closely with the marketing and livestream team to maintain consistency in messaging and tone across all marketing channels.
  • Conduct ongoing research on industry trends and best practices to ensure our messaging remains fresh and relevant.
  • Craft persuasive and informative content for product launches, promotion and other marketing initiatives.
  • Establish and uphold a clear and consistent brand voice throughout all marketing materials.
  • Review and proofread all content to ensure accuracy and clarity.
  • Work closely with cross functional departments to gather information and collect insights for content creation.
  • Optimize content for SEO to enhance search engine visibility and rankings.


Candidate must have the following requirement:

  • Candidate must possess at least a Diploma in any related fields.
  • Minimum 2 years' experience in professional Content
  • Fresh graduates are welcome to apply
  • Great literacy capability in English and Malay. Chinese literacy is a plus.
  • Creative, strategic, detail-oriented and able to meet deadlines

Additional Information

What's in it for you? 

  • A relaxed dress policy 
  • 20% Staff Purchase Discount
  • Medical Benefits

Working hours

  • 5 days work week

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