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Brand Experience Manager - Stamford Bridge & Kingsmeadow

Chelsea FC
Stamford Bridge & Kingsmeadow
Closing date
12 Jun 2024

Brand Experience Manager - Stamford Bridge & Kingsmeadow

DEPARTMENT: Fan Engagement - Marketing 

REPORTING TO: Global Fan Experience Lead 

JOB FUNCTION: The purpose of this role is to drive the fan experience at Chelsea FC, to be accountable for the planning and delivery of the matchday experience across both Stamford Bridge and Kingsmeadow. Creating a world class experience for our match attending fans and our global fan base.  


LOCATION: Main Location: Stamford Bridge, Kingsmeadow 


PLAY YOUR PART (Main Responsibilities):   

Planning & Operation  

Planning and executing full fan experience on match days at Stamford Bridge & Kingsmeadow, being the lead contact and decision maker, including but not limited to:  

  • Driving ideas and innovation to enhance the matchday experience, committed to improving process and experience.
  • All club activation pre-match and in bowl (incl. half-time, full time)
  • Work closely with the Partnerships team to deliver contractual matchday rights
  • Management of matchday event agency, suppliers and .
  • Music strategy for in bowl
  • Manage allocated budget, presenting new ideas an innovation for sign off.
  • Communicate the schedule of activity to senior management ahead of every match day and event
  • Develop with the agreement of the Head of Matchday safety a planning structure, and implement operational plans/procedures for match days and event days
  • Review & optimise all processes to align on-pitch and in-bowl activations with big screen content at every game, ensuring brand consistency.
  • Align with Matchday Safety weekly to keep Operations team informed of all fan experience activity at upcoming games, agreeing how these fit within wider business plan.
  • To play an active role in debrief sessions for continuous growth and drive best practise.
  • To be the main department contact with UEFA, Premier League and The FA ensuring required permissions are granted and seamless matchday activation delivery.
  • Being agile to working environment with changing regulations, and updating all stakeholders regarding fan experience activity regularly
  • To plan and execute all competition semi-finals and finals as required. 

On-the-ground Activation 

  • Managing full fan experience activity on event days, liaising with account lead from agency including the big screen gallery operation.
  • Organise and oversee rehearsal/sound checks, briefings and all additional activations
  • Maintain clear lines of communication between Marketing, Chelsea Studios, AV, Operations, Facilities, Matchday Safety, our agency and senior management on event days
  • Ensure the successful co-ordination and staging of all fan experience events, maintaining a consistent, professional, first-class service at all times
  • Work within the match day command structure as a key contact and work closely with the Head of Matchday’s operating team on event days
  • Collate and circulate summary of fan experience events to key internal staff after every matchday, with quality control checks on all fan experience activity at every game 

Fan Events & Global Tours 

  • Setting best-in-class infrastructure, and aligning with all relevant internal stakeholders for:
  • Pre-season tour (Men and Women First Teams)
  • Fan Events (e.g. Open Training, Player Signing)
  • Events in international markets (e.g. Supporters Club events) 


  • To demonstrate and live by the club’s values; Here to Win, Be Brave, Do the Right Thing, Play Your Part, Many Teams, One Club and Proud to Be Chelsea
  • To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR. 
  • To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels
  • To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead.
  • To report any misconduct or suspected misconduct to the HR Department. 

HERE TO WIN (Measures of Performance):  

Planning & Operation: 

  • Robust documentation all of processes & procedures created and adhered to for event days at Stamford Bridge and Kingsmeadow
  • Strategy set and executed successfully for all cultural activations e.g. Remembrance Day, Rainbow Laces, Chinese New Year, Partnership Activations etc. 

On-the-ground Activation: 

  • Successful delivery of full fan experience at Stamford Bridge at every game
  • Manage team to implement a scalable, effective fan experience at Kingsmeadow
  • Fan Events & Global Tours:
  • Provide support for delivering all fan events domestically and internationally 

PROUD TO BE CHELSEA (Person Specification):  


  • commitment to working weekends & evenings – in line with the fixture schedule, the duties of the post require weekend and evening work to meet the needs of the agreed programme of events
  • Sporting or entertainment tech & AV knowledge alongside creative & production experience
  • 4-5 years’ experience in fan event management, ideally at a sports or entertainment arena.
  • Demonstrable experience in managing and resolving issues in live event environments. 
  • Experience in the supervision, administration and organisation of events
  • Evidence of multitasking and ability to manage a number of activities at the same time
  • Experience of managing people, leading teams and specifically managing external agencies to deliver results in line with business strategy
  • Strong organisational skills
  • A passion for live sporting events with a close eye on industry trends
  • Strong team working skills
  • Computer literate with experience using excel, word, databases and PowerPoint


  • Experience in managing large, high-profile events e.g. sports grounds, music arenas
  • Safeguarding certification
  • Events management degree or similar

Chelsea FC and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.

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