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Digital Marketing Web Analyst - Swindon

The National Trust
Swindon, Wiltshire
32,900 pa
Closing date
29 May 2024

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Job Details

Digital Marketing Web Analyst - Swindon


We are currently recruiting for a Digital Marketing Web Analyst to join our team.

This role will give you  the opportunity to play a key role in providing the National Trust with reporting and analysis of online activity.

You’ll work as part of team who are responsible for implementing and progressing web analytics solutions to ensure the National Trust is working from robust data

What it's like to work here

We’re bigger than you think, we’re more complicated than we appear and we’re larger scale than you’d imagine. We’ve got passionate people in all our teams, and we’ve got so much more we want to achieve. We’re for everyone, for ever and we really mean that. 

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.

What you'll be doing

Joining the Digital Marketing Team, you’ll navigate our analytics tools and pull reports, providing actionable insight of our marketing channels, to show the effectiveness of our marketing campaigns. You’ll be interpreting complex data and communicating your findings with stakeholders across the Trust. 

This is a wide-reaching role as you’ll have key relationships with the Digital team, Campaigns team, Senior Marketing Agency team, Marketing Planning team, Programme Leads and IT.

We work with a range of analytics tools and, while we don’t expect you to know all of these, you’ll be eager to learn and become an expert in all things analytics.

Who we're looking for

You can view the full role profile for this role in the document attached. You don't need to have all the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what is possible in this role. 

We’d love to hear from you if you have:

  • An understanding of online analytics tools such as Google Analytics or Adobe Analytics
  • Great attention to detail along with analytical skills and using Excel to compile and analyse figures/statistics to inform decisions 
  • Knowledge of online marketing channels (search, both paid & organic, email, affiliates, display, social media etc.)
  • Understanding of e-commerce and online transactions
  • The ability to think logically to design elegant, effective solutions within a complex landscape and able to present and communicate statistics
  • Experience of working as part of a team with the ability to share learn and inspire ideas and teach others

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary

• Free entry to National Trust places for you, a guest and your children (under 18)

• Tax-free childcare scheme

• Rental deposit loan scheme

• Season ticket loan

• EV car lease scheme 

• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

• Flexible working whenever possible

• Employee assistance programme

• Free parking at most Trust places

Click here to find out more about the benefits we offer to support you.


The National Trust is committed to promoting and preserving those places of natural beauty and historic interest for which it has the privilege to be responsible for the benefit of the nation, for everyone for ever.

The Trust is proud of what has been achieved over the last 126 years and is determined to maintain those high standards of conservation, stewardship and curatorial care for which it has been recognised throughout the world.

Its achievements have enabled the general public and the Trust’s members and visitors to enjoy and appreciate the countryside, coastline, gardens, historic buildings and collections, all of which encapsulate so much of the history of England, Wales and Northern Ireland. There is a duty to tell that history in a complete, balanced and accurate way, and without judgement.

The National Trust continues as a guardian of the past, and for the future, to uphold its duty to maintain and enhance what has been entrusted to its care.

Company info
The National Trust

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