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Senior Marketing Manager - Running & Outdoor - London

Sports Direct
London, Greater London
Closing date
11 Jun 2024
Senior Marketing Manager - Running & Outdoor - London

Company Description

    At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

    Job Description

    • Work in collaboration with the Group Head of Marketing - Sports in all of the marketing strategies and activities for Running and Outdoor each season, driving brand and commercial growth.
    • Manage the planning and delivery of the 360 marketing campaigns from ideation to building integrated launch plans with corresponding budgets, KPI's and deadlines.
    • Build outstanding relationships and collaborate with the internal teams, including- PR, social, digital marketing, ecommerce, email and retail to deliver campaigns across Sports Direct owned channels.
    • Be the gatekeeper to performance sport seasonal calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department.
    • Communicate, align and brief relevant stakeholders on seasonal kick-offs, launches and commercial priorities 
    • Attend seasonal sell-in meetings with our commercial team + brand partners to align on priorities + product buys for the seasons ahead.
    • Work with internal teams and partner agencies to produce post campaign wrap-up presentations for the business + all brand partners that have invested in the campaign.
    • Build collaborative relationships with the marketing counterparts in each of our key pillars as well as their wider team. Ensure they are fully bought into our seasonal calendar and marketing strategies/activities.
    • Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on.


    • Prior experience of working in fashion, sport, lifestyle or retail
    • Extensive Marketing experience
    • Enjoys working in a highly collaborative 'best idea wins' environment to execute whilst also juggling multiple priorities  
    • Full understanding and proven track record of delivering outstanding integrated marketing campaigns
    • Strong knowledge of marketing channels and project management skills
    • Excellent planning and management skills
    • Advanced communicator
    • Passion for Sport - Running, Training, Outdoor is preferred but not required
    • Keynote/ Powerpoint

    Additional Information

    An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles: 

    • Think without limits - Think fast, fearlessly, and take the team with you.
    • Own it and back yourself - Own the basics, own your role and own the results.
    • Be relevant - Relevant to our people, our partners and the planet.

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