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Commercial Director

Leisure People Recruitment
England, Hampshire
Circa £80000 per annum + excellent benefits
Closing date
17 May 2024

Job Details

Commercial Director - Leisure Attraction Operator - South Coast

Circa £80,000 + Excellent Benefits


We are looking for a Commercial Director for an entrepreneurial, ambitious leisure attraction operator with a diverse range of visitor attractions and entertainment venues throughout The South of England.


Key Responsibilities:

  • Work with the CEO and other stake holders to develop and deliver a robust commercial strategy to grow revenue across all areas of the business.
  • Develop the organisations digital strategy including website and social media.
  • Lead the marketing team to develop strategies and deliver campaigns to increase admissions and secondary spend.
  • Lead the CRM function to gain insights into customers and develop strategies to increase engagement, retention and spend per head.
  • Lead the contact centre and sales function to develop proactive sales and business development strategies to increase sales, travel trade and group bookings.
  • Cultivate a culture of productivity, collaboration and drive for results throughout the organisation.
  • Work collaboratively with the senior operations teams and other stake holders to ensure an integrated approach to the whole customer journey and the company delivers an amazing customer experience.


The Ideal candidate

  • Demonstrable track record of delivering commercial growth at senior level in an attraction, leisure, hospitality or tourism business of similar size and scope.
  • Senior strategic leadership and management experience within an organisation or department of similar size and scope.
  • Experience of establishing annual budget, business plans and of managing budgetary controls.
  • Experience of successfully managing strategic stakeholder relationships.
  • Successful track record in sales acquisition and income generation at a senior level with demonstrable success in hitting and exceeding sales targets.
  • Excellent IT skills including Microsoft Office.
  • Full driving licence required with use of a car (business insurance will be required).


Benefits include generous contributory pension, life assurance, 25 days holiday plus bank holidays, electric care lease salary sacrifice scheme, travel expenses and hybrid working.


The biggest benefit is joining a company going through a transformative phase in their development and playing an integral part in shaping the organisation for future success.


For further information, please click apply with your CV detailing your commercial achievements to date and we will be in touch promptly if you have the right level of experience.



Company info
Leisure People Recruitment

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