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Copywriter - London

Virgin Active
Greater London, England
£32,000 - £35,000 dependent on experience
Closing date
10 May 2024

Virgin Active have long committed to inspiring both new and current members to live an active life. Our people are dedicated to delivering amazing fitness experiences and service throughout our clubs. We ensure that our people are supported by the very best Marketing Team, which is why we are looking for a Copywriter to join our UK team.

The Role

  • Create copy for a variety of marketing channels including: emails, blogs, web, socials, digital ads and in club.
  • Build relationships with internal teams to create engaging content to amplify new product launches, events, member updates, club news and anything else worth shouting about to our members. 
  • Develop thumb-stopping social captions to engage the audience and foster community interaction.
  • Create compelling copy for print materials such as brochures, flyers, posters, and advertisements.
  • Maintain and uphold Virgin Active's brand voice, ensuring all content aligns with brand guidelines and messaging strategies.
  • Ensure that brand messaging is consistent across all marketing materials, both digital, social and print.
  • Collaborate with the digital content executive to create SEO-friendly content for the website and other digital assets.
  • Research and implement keywords to improve the content's search engine visibility.
  • Stay current with social media trends and incorporate them into content strategies.
  • Write engaging and personalized email content for marketing campaigns to boost open rates, click-through rates, and conversions.
  • A/B testing and optimizing email copy for better performance.


  • 2-3 years’ experience as a copywriter in a marketing role, with a portfolio of work showcasing digital and print copy.
  • Excellent writing skills to curate copy that resonates with our members and inspires them.
  • Be passionate about tone of voice and crafting bold copy that excites and disrupts.
  • Ability to adapt writing style and tone to suit the specific platform and target audience.
  • Excellent command of the English language and impeccable grammar and spelli
  • Knowledge of accounting principles and financial statement analysis.


Our Perks

  • 25 days (excluding bank holidays) annual leave – and we want you take them.
  • Access to The Peoples Pension
  • Complimentary Virgin Active membership for you and a buddy. You can also get free membership for a child too, ability to take advantage of our Club V.
  • We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
  • You will join Virgin Family - where not only can you  communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2).
  • Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
  • Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
  • We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
  • Access to ePoints, offering loads of online discounts to retailers such as Amazon, ASOS and Gym Shark.
  • Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best.


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