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Marketing Planner - Leeds

Leeds, West Yorkshire
Competitive salary plus benefits
Closing date
11 Mar 2024

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Marketing Planner - Leeds

As a Marketing Planner as part of the Customer Planning team you'll contribute to the delivery of our customer plan and strategic ambitions.

The Customer Planning team's purpose is to align the customer, operational and commercial objectives of the business with a strong trade plan and differentiated propositions for our customers, to improve value perception and drive footfall


"Everything about Asda"

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct 300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

"Everything you'll love."

  • Hybrid and flexible working - everyone is looking for that work/life balance and Asda have it on point. Flexible working meaning you work where it works to meet both your needs and the business needs.
  • Discretionary bonus - Rewarding you for your hard work and efforts.
  • Company Pension Scheme matched to a limit - Looking forward to the future.
  • Minimum 25 days annual leave per year plus 8 bank holidays - Making sure you take time for yourself and switch off.
  • 4 weekly pay - which means you get an extra payday a year.
  • Digital GP and Wellbeing sessions - Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.
  • Discount off your shopping at Asda and George - with extra discounts running throughout the year - really makes a difference, saving the colleagues an average of 700 a year.
  • Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.
  • Free city centre parking - you can also use it outside working hours.

Plus, much more!

"That's more like it."

"Find your role"


You'll support the team in executing the annual customer plan ensuring this helps deliver the business 'jobs to be done' and aligns to customer & commercial objectives.

A key part of the role will be supporting the activation of the plan, from planning through to execution, working with the marketing and commercial teams to bring it to life. You will be a self-starter in this regard with an inquisitive mindset that looks for opportunities and drives the delivery.

  • You will contribute to the execution of Propositions; including supporting in the campaign nomination process, liaising with key stakeholders, ensuring all information is accurate, shared on time and aligned to the brief
  • You will be responsible for delivering the customer activity plan priorities, working with a wide variety of stakeholders to ensure accuracy of information. You will be the connection between the customer function and the rest of the business, providing the customer teams with the information they need to deliver our key customer messages
  • You will lead central meetings with all key stakeholders to ensure alignment across activity and consistent delivery through the line.
  • There will be a strong focus on relationship building, both inside your team and with the wider business ensuring you are proactive and can work collaboratively to achieve results.
  • You'll be required to work cross functionally with a variety of stakeholders across the Customer, Commercial & Retail functions to plan, manage and execute activity.


"Lets find out about you"

  • You'll be passionate about our customers and have them at the forefront when supporting winning trade propositions
  • You'll have a great understanding of grocery retail
  • You are highly organised; detail focussed and have proven experience contributing to multiple projects in a retail environment
  • You enjoy working with cross-functional teams: you get things done through by working collaboratively and agilely  
  • You'll be a highly motivated individual who is comfortable with fast paced every changing environment or grocery retail
  • Excellent analytical capabilities, a high level of commercial acumen and the curiosity find new ways to solve challenges 
  • Excellent stakeholder management skills and ability to communicate confidently communicate simply and effectively to a wide variety of stakeholders.
  • Always thinks 'Customer First' & champion this  
  • Organised & detail focussed. Experience working on multiple projects / campaigns at once 
  • Retail / Marketing experience preferred 
  • You will be able to review and understand secondary research, insight data, customer trends, and past performance autopsies


"Find your everything at Asda" - bringing brighter living within everyone's reach.

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.

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