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Field Marketing Manager

The Gym Group
England, London, Croydon
Closing date
19 Feb 2024

Job Details

Field Marketing Manager

Reporting to: Senior Marketing Manager

Based: Hybrid/ East Croydon

Here at The Gym Group we believe we are simply the best in our industry! Our amazing teams have skills, abilities and can-do attitudes that make this a great place to work!

We have strong, embedded values and an easy-going culture which ensures we put our people first. We pride ourselves on being fun, innovative, inclusive and engaging. We are now on the lookout for aField Marketing Managerto join our amazing MarketingTeam.

So, what's stopping you? Apply today and know that We're With You every step of the way.

What you need to know about us...

The Gym Group is not like your average gym! To our members we're the lowest cost nationwide 24/7 Gym with over 230 gyms and counting! To our teams we are fun, welcoming, engaging and inclusive. We challenge our limits and push ourselves to impact positive change with our goals and initiatives. We take steps into new areas with a real and authentic purpose - It's our mission to break down barriers to fitness for all.

We're #1 in our industry when it comes to our values, our culture and our people - check out Glassdoor if you don't believe us. We offer a fantastic place to work in a great working culture and were recognised as #25 in the Top 50 places to work in the UK in 2022! We may be one of the leading budget gym chains in the UK but there's nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and silver in wellbeing last year. We're recognised as a disability confident and inclusive employer which is something we are truly proud of. We have a brilliant team and opportunities for development and growth with support for success. Having recently undertaken some huge projects from a digital point of view and our plans are to keep being innovative, creative and agile in all that we do.

That's what you're looking for right? We're With You! So let us tell you more.

What you need to know about the role...

Our Field Marketing Manager will develop best-in-class marketing strategies to supercharge awareness of The Gym Group brand and bring new members into The Gym Group community through a series of creative tactics executed in the areas around our 200+ gyms up and down the UK.

They will be an expert collaborator with our Operations team and our fantastic in-gym teams, ensuring that our local marketing tactics are executed brilliantly and that our on-the-ground teams are galvanised and inspired.

Reporting into our Senior Marketing Manager for Acquisition, our Field Marketing Manager's mission is to lead The Gym Group to its next phase of local marketing excellence - developing our local marketing strategies, collateral and creative for peak trading periods and designing the tools for our teams to shout about our gyms in their local communities all year round.

This role encompasses key priority areas:

•Working closely with the rest of the Marketing Team and our Head of Operations, devise strategies to raise the awareness and membership of our gyms through local marketing tactics - defining what we say to prospective members in our local communities as well as how we say it.

•In partnership with the Operators, create a calendar of local tactics - providing leadership on when and how The Gym Group shows up in local communities across 2024.

•Lead the creation of all materials that are deployed as part of these local tactics:

•Own the creative brief to our in-house studio team to develop physical collateral and assets that build our local appeal and relevance whilst maintaining consistency with our national brand.

•Own the relationship with key suppliers, ensuring that all assets are produced within budget, on time and to a high quality.

•Create the tools for a stand-out Gym Group presence at local key events, scenes and marketing opportunities, building relevance to the local consumer landscape with a focus on prospect generation.

•Taking learnings from previous years, lead our local Student marketing push in September/October with a focus on Freshers' Fairs activations - making us the no. 1 gym of consideration amongst our target student communities.

•Lead measurement and analysis of all local marketing tactics to evaluate return on investment - measuring the success of each key campaign and activation against commercial KPIs with a focus on driving forward our data capture and prospect generation.

•Work closely with our New Gym Openings Team to develop local marketing tactics to make the opening of new Gym Group Gyms unmissable in the local area.

•Support our Corporates Team to drive acquisition of corporate members through creation effective local marketing collateral for corporate prospects and environments.

•Lead the management of the local marketing budget ensuring it is correctly phased, deployed and processed.

About You:

The right person for this role will have a track record in regional/local marketing tactics and/or event marketing. You will bring expertise on how a brand can shine through its local teams and in its local communities. You will guide us on what local tactics work, where we should invest and to take our local presence to the next level. Critically, you will be a dedicated collaborator who can work with gym teams up and down the country as well as managing stakeholders in the Gym Support Centre.

•A solid and up to date knowledge of local marketing strategies - awareness of innovation in this space and who does it well that we could learn from.

•Experience working with teams based on the ground up and down the country - coordinating across regions to execute with excellence.

•A hands on approach - the drive to get stuck in, go and see our local marketing and events in action, and roll up your sleeves with the teams.

•A great communicator with strong influencing skills & experience conveying ideas & plans a range of audiences.

•Experience with sampling campaigns and/or similar activations where partnerships are established to engage prospective customers.

•Compatibility with a fast-moving and constantly evolving environment.

•A proven track record in managing suppliers to deliver cost efficiencies, within tight timelines and clear budgets.

•Data analysis and reporting capability with the aptitude to provide clear insight and drive ongoing optimisation.

So, we've told you all about us and our amazing new opportunity; now it's your turn to hit 'Apply' and tell us about YOU. We get that not everyone wants a 9 - 5 and here at The Gym Group we are pretty flexible. Talk to us about your requirements during the process and explore the many options including flex hours, a condensed working week or even part-time contracts.

If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to or alternatively call the TGG Recruitment team on 0203 319 4838 and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that challenges your limits and works for you as much as for us. When we say We're With You we really do mean it


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