This pivotal role is designed to build upon our brand's engagement, leveraging the power of social media and influencer partnerships to amplify our brand presence and drive meaningful interaction with our audience.

You are tasked with not only developing a cohesive and impactful strategy across organic social channels but also overseeing the management of agency partnerships and conducting thorough performance audits to ensure the efficacy and efficiency of our campaigns.

 You will lead our approach to engaging with audiences, leveraging influencer partnerships, defining our ambassador program, and driving brand awareness/conversion through compelling content and narratives.

"Everything about Asda"

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct 300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

"Everything you'll love."

• Hybrid and flexible working - everyone is looking for that work/life balance and Asda have it on point. Flexible working meaning you work where it works to meet both your needs and the business needs.
• Car allowance - 8,000 car allowance / electric company car
• Discretionary bonus - Rewarding you for your hard work and efforts.
• Family healthcare - (BUPA)
• Company Pension Scheme matched to a limit - Looking forward to the future.
• Minimum 25 days annual leave per year plus 8 bank holidays - Making sure you take time for yourself and switch off.
• 4 weekly pay - which means you get an extra payday a year.
• Digital GP and Wellbeing sessions - Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.
• Discount off your shopping at Asda and George - with extra discounts running throughout the year - really makes a difference, saving the colleagues an average of 700 a year.
• Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.
• Free city centre parking - you can also use it outside working hours.

Plus, much more!

"That's more like it."

"Find your role"

Key Responsibilities:

• Strategy Development: Craft and implement a comprehensive social media and influencer marketing strategy for the George brand, that marries organic and boosted content to magnify brand engagement and drive conversions. Developing first to market, compelling social activity, and campaigns.
• Team Leadership: Guide a dynamic team of social media specialists, instilling a culture of creativity, innovation, and growth. Enlist appropriate KPI's to support team development and growth.
• Agency Management: Manage external agency partners to guarantee content and campaign executions that resonate with George's strategic ambitions.
• Performance Evaluation: Regularly audit social media initiatives and agency output, leveraging analytics to refine tactics and bolster ROI. Define and measure against agreed KPI's to ensure consistent growth.
• Partnership Cultivation: Establish connections with influencers, ambassadors, and content creators to broaden George's reach and deepen its market imprint. Ensure all influencer activities are of the highest standard, from selection through to measurement and reporting. Support Influencer & Ambassador strategy development and KPI's.
• Content production and publishing: Oversee the production of captivating, brand-relevant content across all platforms, maintaining a high standard of quality and consistency, ensuring George stands out amongst competitors.
• Insight Application: Employ comprehensive social listening, community management, and analytical insights to shape content strategies, enhance campaign performance, and engage with our audience effectively.
• Budget Management: Alongside the Social Media Senior Director, manage social media and influencer budget, optimising spend and projecting future needs to ensure all marketing efforts are both economical and impactful.

"Let's find out about you."

• Proven Expertise: A solid, demonstratable background of success in social media and influencer marketing, showcasing your ability to lead strategic initiatives and execute creative campaigns that engage and inspire. Experience in Fashion and/or Home is highly desirable.
• Leadership Excellence: The capacity to motivate and direct a team towards creativity and strategic innovation whilst providing mentorship and development opportunities.
• Analytical Mindset: A strong orientation towards data-driven decisions, performance analysis, and leveraging insights from social listening and community feedback.
• Tool Proficiency: Extensive experience with leveraging social listening and influencer platforms, such as Sprinklr and Brandwatch, to drive performance, engagement and insights.
• Industry and Sector Experience: Preferable experience within the fashion, home and general merchandise sector, understanding the unique dynamics and consumer considerations of these markets.
• Trend Awareness: A dedication to staying at the forefront of industry trends, with a keenness to explore new technologies and platforms that can enhance brand visibility and connect with audiences.
• Communication Skills: Exceptional ability to manage agency relationships, navigate internal stakeholder dynamics and lead your team with clarity and conviction.

Who You'll Work With

As a key leader at George, you will spearhead a passionate team of social media specialists, working in synergy with departments such as PR, brand marketing, insights, strategy, and performance marketing to orchestrate impactful campaigns. Managing external agency partnerships will also fall within your remit, ensuring every initiative aligns perfectly with George's branding and strategic goals. This role positions you at the intersection of creativity and analytics, propelling our social media and influencer engagements to captivate and connect with our diverse audiences.

 "Find your everything at Asda" - bringing brighter living within everyone's reach.

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.