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Store Manager - Evans Cycles - Brighton and Hove

Evans Cycles
Brighton, East Sussex
Closing date
30 Jun 2023
Store Manager - Evans Cycles - Brighton and Hove

Company Description

We've come a long way from the local shop in Kennington Road, London in 1921. Back then, we made our own bikes, and even won awards for the quality of our service. It was (and still is) all about knowledge, passion and value. These three things are still part of our DNA - we're still a local bike shop, but now with nationwide stores and a huge online store that operates on a global scale.

Job Description

The Opportunity

As a Fraser's group employee, you will be part of one of the UKs fastest growing retailers. We are rethinking retail and with our varied collection of brands, we've never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We are pushing the boundaries of traditional retail environments and future proofing our business. We want Managers who are fearless, will take risks and reap the rewards. Reporting to the Area Manager, you will have a supportive responsibility for your store and team within The Frasers Group.

You will achieve this by assisting by  training, coaching and progressing team engagement on how to surpass the company objectives. You will support business initiatives and ensure these are met with positivity and pace, whilst assisting with the control and delivery across the board for store operations, customer service, budget control, people and product. Furthermore, you will take ownership of key areas to share responsibility and be accountable for the store.


  • Assist with all store operations and deliver to expectation on all KPI's
  • Support with the planning of workload to ensure a productive and efficient team
  • Make confident decisions, and delegate to the team effectively
  • Support with compliance of process and procedures whilst maintaining a safe and healthy environment for both the team and customers
  • Assist with training and coaching the team to best practice
  • Use business communication tools to monitor completion of tasks and meet deadlines


  • Use reports to ensure wage controls are met on a weekly basis, assisting with resolving any issues quickly and effectively
  • Support with planning store schedules in line with store trading patterns and business expectation
  • Assist with compliance for processing of payroll issues and problem-solve effectively
  • Support with store daily structure to ensure store meets compliance, customer service and security standards
  • Be accountable for controlling wages 


  • Understand business and customer expectation and motivate the team to deliver an excellent customer experience
  • Understand product features and benefits and assist with training the team to maximise sales opportunity
  • Understand assigned KPI targets and support with tracking against these targets as well as communicating to and motivating the team.
  • Understand the retail industry, business challenges, competitors and customers, with a strong commercial awareness
  • Use reports to analyse and support with commerciality of key products to impact sales and profitability
  • Interpret merchandising guidelines to the sales floor with strong commerciality and efficiency


  • Assist with identifying internal talent and support performance management processes to drive exceptional performance
  • Support with identifying performance issues 
  • Be self-driven in own personal development take on developmental feedback constructively
  • Understand and promote Frasers Group core values and coach the team to engage with these values
  • Encourage feedback from team and be a point of contact between the team and Assistant Manager

Leadership and Management

  • Inspire the team and act as a role model
  • Support with coaching and motivating the team to achieve success
  • Take responsibility of key areas to assist  and be accountable for any outcomes
  • Develop relationships with the store team and ensure everyone is working to the same goals
  • Work with your Assistant Manager and contribute to the success of the store as a whole

Technical Skills

  • Cytech Level 2 qualification (or equivalent) or completion of the Evans Cycles qualification
  • Understand and comply with all health and safety procedures
  • Understand how to check, assemble and correctly build bikes, undertake repairs and all levels of service
  • Manage the booking process for services and repairs
  • Consistently meet agreed build and servicing targets
  • Complete safety checks and fit accessories
  • Use tools and machinery safely and keep work areas safe and organised
  • Advise and recommend products and services to suit customer need and budget
  • Use skills and knowledge to drive workshop KPI's


The Requirements

  • Supervisory or Management experience working in a fast paced, high volume retail environment
  • Ability to positively impact results in sales, payroll and stock loss
  • Proven record of developing talented individuals
  • Must be able to work well under pressure and to strict deadlines
  • Committed to supporting the store manager to achieve the highest store standards and customer service experience

Additional Information


We've got a lot to offer..

What's in it for you? Plenty. We offer our team a pretty nice package of perks (even if we do say so ourselves), including:

  • Commission led bonuses across a wide range of products
  • Monthly Group Rewards and Recognition
  • Join the Fearless1000 Incentive Scheme watch THIS video to find out more
  • We offer a wide range of Development Courses with National Qualifications
  • 40% Instore Uniform Discount
  • Discounted Gym membership
  • Group Wide 20% Discount across all Fascia.
  • Ride-To-Work Scheme (Eligibility subject to terms and conditions)

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