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Groups, Conference & Events Sales Executive 

Hilton Hotels
Glasgow, Glasgow City
Closing date
19 Jun 2023
Groups, Conference & Events Sales Executive 

Here's a good lead for you..

WELCOME TO A WORLD OF OPPORTUNITIES - There is a saying in Glasgow ‘The People Make Glasgow’ and at Hilton Glasgow, it is the team that makes it great. We support you, we encourage you, we work together, we are passionate about the Hotel and Guest experience and this is what keeps us here!

Hilton Glasgow is the leading events hotel in Scotland and one of the best in the UK. Our brand new, elegant, dazzling and functional Grand Ballroom, equipped with the latest technology, is set to attract some of the most famed events and meetings of the country – and this is your chance to be part of shaping Hilton Glasgow’s future


  • Salary - Competitive + Bonus scheme
  • Team Member Travel Program: discounted hotel nights plus 50% off Food and Beverages (subject to individual outlets)
  • Team Member Referral Program
  • High street discounts: with Perks at Work
  • Holiday: 28 days including bank holidays (increasing yearly to up to 33 days)
  • Discounted dental and health cover
  • Free Parking (depending on availability)
  • Free and healthy meals when on duty
  • Grow your Career
  • Personal Development programs are designed to support you at every step of your career
  • A chance to make a difference through our Corporate Responsibility programs – Find out what and how we are doing (
  • Discounted Taxi when public transport stop running
  • Guest Experience Day after successfully passing probation
  • Modern and inclusive Team Member’s areas
  • Position Statement: 

    The main purpose of the Groups, Conference & Events Sales Executive role is to maximize new business opportunities for Hilton Glasgow whilst driving revenue opportunities from all commercial departments. You will have a key focus on our Individual Business Travel (IBT) & our Local Scottish market.  You will develop strategies and activities to retain and grow our business across assigned sales-influenced segments and will be responsible for identifying new business opportunities whilst creating strong relationships with existing customers, you will also be responsible for creating & implementing an effective sales plan to support the achievement of the overall hotel budget and be a valued team player within our commercial team. 

    The role suits a dynamic, driven, self-starter, who wants to join an exceptional commercial team with the capacity to grow and develop a career in hospitality. 

    Position Summary:

  • Account Management of assigned IBT partners, including UK & International corporate clients & TMCs, whilst seeking out new opportunities to drive revenue
  • Answer customer queries in a prompt and professional manner; build strong relationships with customers to fully understand their needs. 
  • Analysis of market trends and competitor activity to identify business leads including hotelligence and local area mapping
  • Showcase the hotel through innovative site inspections, sales events and familiarization trips
  • Prepare proposals and contracts in accordance with current business & pricing needs
  • Produce accurate and timely reports and presentations that meet the needs of the Sales Director and senior management
  • Identify opportunities for TMC networking & development of un-managed TMC relationships utilizing H360
  • Identify key customer opportunities and build a plan to deliver a rate premium above fair market share
  • Position the hotel to the market with a focus on new business development
  • Maintain existing client base whilst growing our share of the business
  • Drive conversion of direct enquiries
  • Create & coordinate prospecting and sales blitzes
  • Create & coordinate Bring Back Old Business blitzes
  • Review all segments to identify any un-explored opportunities across all market segments with a heightened focus on Aircrew, Corporate & Group
  • Continually audit our business mix to ensure we have the right business segments to deliver exceptional results
  • Attend and participate in sales initiatives, customer appointments & tradeshows as required, sharing the story of the Hilton Glasgow and drive business into the hotel
  • A proactive networker with a focus on building and developing local contacts
  • Participate in commercial meetings and contribute to commercial strategies and actions related to IBT, social & business events within the Scottish Market 
  • Measurement (Target):

  • Sales Incentive Plan target for Sales Manager     
  • Hotel performance to budget
  • Sales Influenced Segments
  • Individual performance, IBT/MICE targets as agreed by DOS / Commercial Manager
  • Specific Job Knowledge, Skill and Ability:

    The individual must possess the following knowledge, skills and abilities and be able to perform the job's essential functions, with or without reasonable accommodation.

  • Strong team player
  • Results-orientated and target driven
  • Possess excellent attention to detail
  • Demonstrates excellent analytical skills
  • Commercial acumen
  • Demonstrates a proven track record of achievement
  • Excellent telephone manners and the confidence to control calls to achieve maximum results
  • Ability to influence others and successfully negotiate to achieve the desired result
  • Commitment to customer service
  • Self-motivated with energy, drive and enthusiasm
  • Problem-solving skills, lateral thinking, creative
  • Excellent interpersonal skills and an ability to relate to customers at all levels, and willing to ‘travel that extra mile’ to achieve a sale
  • Good geography knowledge of the UK and overseas
  • Ability to respond quickly and positively to changing requirements and business needs
  • Ability to work under pressure and complete work to the required standard within the deadlines agreed
  • GCSE (or equivalent) certificate (minimum requirement)
  • Some clerical/administrative experience or similar
  • Fluency in spoken and written English
  • Proficiency in Word, Excel, PowerPoint, Sales Force
  • Direct Reports:

    Director of Sales

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