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Leisure Marketing Manager - Southwark, London

Southwark Council
London (Greater)
£48,747 - £55,845 per annum
Closing date
7 Apr 2023

Leisure Marketing Manager - Southwark, London

Job Type: Full Time - Permanent

Salary: £48,747 - £55,845 per annum

The Role:

Can you help Southwark Council to shape a brand new leisure service that supports all its residents to lead healthy lives?

Southwark is a large, ambitious and progressive council with a ‘can do’ attitude and enviable reputation. As a council, we are successful, passionate and forward-thinking. In June 2023, Leisure Services will transfer from the current private operator to full council management. This is a unique opportunity to be part of building a new future for leisure services in Southwark. You will be part of a team building a new organisation ready to operate a £12 million business by June 2023. If you enjoy a challenge, can see the bigger picture and maintain an eye for detail, we would like to hear from you.

We are looking for a creative and experienced Leisure Marketing Manager who will develop and manage a brand for Southwark’s leisure service and a marketing strategy to create a thriving leisure service, retaining existing and attracting new customers and helping to secure the service as a strong competitor in the local leisure market.

The post holder will also find innovative ways to promote the leisure service to Southwark residents, especially those less engaged with council services, to encourage healthy activity and help reduce health inequalities in the borough.

They will deliver engaging and innovative marketing elements of integrated communications campaigns, which deliver behaviour and/or perception change.

They will also project manage the production of marketing material including printed publicity, advertising, graphic design, copywriting and use of digital advertising, and commission, brief, manage and evaluate the work of design contractors, illustrators, copywriters, media agents, photographers, and other marketing professionals.

The role will sit in the Communications team but will work closely with Environment and Leisure department, which is responsible for the day-to-day management of parks and open spaces, trees, sports and leisure, cemeteries, youth and play, highways, roads, parking, refuse collection, street cleansing, culture and libraries.

About You:

  • Excellent knowledge of impactful marketing techniques and strategies, and the use of data to ensure effectiveness
  • Good knowledge of commercial and competitive marketing, preferably in the leisure industry
  • Experience of delivering engaging and innovative marketing campaigns which deliver clear outcomes/results
  • Experience of commissioning, briefing and managing the work of designers, photographers and other marketing professionals
  • Experience of successfully managing multiple stakeholders and projects

Additional Information:

  • Job type – Permanent (Full Time)
  • Will be required to work occasional weekends and evenings to meet the needs of the service.
  • No DBS check required.
  • Comply with and promote the Council’s Equal opportunities policy

Recruitment Timetable:

Closing Date: 11.59pm on 7th April 2023

Interview Date:  20th April 2023

We are an organisation who is passionate about our people and understands that richness of diversity is a requirement to provide the best possible services to our communities. This is demonstrated through our council-wide ambitious commitment to tackle racial inequality in our communities and workforce through our Southwark Stands Together initiative. We particularly welcome applications from members of the black, Asian and ethnic minority communities to increase representation at senior management level in the Council.

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