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CRM Executive - London

Virgin Active
Greater London, England
£28,000 annual salary
Closing date
28 Mar 2023

Virgin Active have long committed to inspiring both new and current members to live an active life. There is a whole lot more to Virgin Active, there is a number of employees who work behind the scenes to support our clubs in delivering world class exercise experiences. We are looking for a CRM Executive to join our Marketing Team.

As CRM Executive, you will be supporting the business solve challenges using data and a systematic approach.

The role:

  • Creating copy for emails, in-apps and push notifications on updates (Service messaging) or marketing content
  • Designing emails within our ESP and collaborating with our Digital Designer to create eye-catching emails
  • Pulling contact data from our data repository to upload into our ESP
  • Pulling apart data within our ESP to create segments and send targeted messaging
  • Collaborating on CRM strategy and planning sessions
  • Assisting with the creation of email copy for automated CRM campaigns
  • Researching and putting together blogs on trending fitness topics

What qualities does a CRM Executive need to join Virgin Active?

  • A can-do attitude – we sometimes have to roll up our sleeves and get stuck into other projects outside of CRM and we’d love you to be a part of it
  • Experience working with DotDigital, another ESP or Microsoft 365 for Marketing is a bonus but not essential
  • Experience creating in-app and push notifications
  • You will act as a member of one team with one goal, will always be yourself, and work hard. Most importantly, you dream big
  • You are always looking for ways to learn and improve, to inspire people while having fun and doing the right thing

Our Perks

  • 25 days (excluding bank holidays) annual leave – and we want you take them
  • Access to The Peoples Pension, with our contributions at 3%
  • Complimentary Virgin Active membership for you and a buddy. You can also get free membership for a child too, ability to take advantage of our Club V
  • We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes and PT sessions to discounts on health and beauty treatment and products
  • Obviously so many discounts across the Virgin Group, from Virgin Media to Virgin Atlantic - who doesn’t love a discount!
  • BUPA dental insurance, accessing dental experts whenever you need
  • Vitality health insurance. Vitality offer a range of exclusive discounts too!
  • Life Assurance at 4 times your annual salary, though this is one benefit we hope you won't need.
  • Financial fitness is just as important as physical, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
  • Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions
  • We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges
  • Access to ePoints, offering loads of online discounts to retailers such as Amazon, ASOS and Adidas 
  • Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best


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