Senior Marketing Executive -  The Grand - York, North Yorkshire

The Grand is York’s only five-star hotel, built in 1906 and standing proudly as a hotel since 2010, we are a beacon of hospitality excellence. We are honoured to hold the highly commendable industry accolade of the 2022 Catey, Hotel of the Year. Located within York’s city walls and with views of York Minster, the hotel holds an enviable and proud position in the city and local community. Once the famed Headquarters of the North-eastern Railway Company, our magnificent building is bursting with original features and all the grandeur of its former life as the “Palace of Business” - making it a truly beautiful and inspiring place to work and grow.

Along with our 207 guest bedrooms, we boast an award-winning rosette restaurant, The Rise and hold the Conde Naste 2022 award for Best Afternoon Tea. We recently opened our new fine dining restaurant, Legacy, which provides the opportunity to elevate our dining offering and become leaders in the York food scene. We have a state-of-the-art Cookery School, are home to an atmospheric Spa, stunning Meeting and Event spaces and an In-Room Dining offering. Each day is unique and memorable at The Grand and we live to create special memories for our guests and our team.
Our vision is to be the UK’s most loved hotel. We pride ourselves on our lived values. We place emphasis on driving for results in all areas of the business, quality in everything we do and care for our Grand family members, guests and the environment.

Join our dynamic and innovative team as Senior Marketing Executive and help shape the future of York’s only five-star hotel by growing and strengthening the brand. Be part of a team with autonomy, creative freedom, and the ability to implement new and innovative ideas. This opportunity allows for personal and career development, growth and guidance and is the perfect step for a marketer who is driven to succeed, loves luxury and works successfully in a fast-paced environment.

As Senior Marketing Executive, you will work with the Head of Marketing to turn the Marketing Strategy into an actionable plan and ensure it is delivered on time and on budget. You will support and work with the Junior Marketing Executive on the execution of the plan, inclusive of a broad range of tasks from biddable media, organic social media and email marketing to photography, design briefs and copywriting. Your role will take the lead, alongside specifically on the delivery of the Digital Strategy and the advertising plan whilst supporting the management of the PR agency.

You will be a protector of the brand and ensure The Grand is always positioned as a luxury property across all platforms. You will be a key point of contact for external agencies and third parties and must ensure a positive and professional working relationship is maintained. Finally, you will work creatively with the wider marketing team to ensure the business is always adapting and staying relevant within the market.

You will be expected to produce monthly activity reports, outcome updates and progress to plan whilst maintaining a clear and concise snapshot of performance and progress on KPIs.

In the coming months you will attend internal senior meetings in the absence of the Head of Marketing and attend agency calls. You will take the lead on the management of the Digital agency and support the management of the PR agency.

If you have the following experience and would like to work for York's finest hotel, we'd love to hear from you!

• Experience as a Marketing Executive for a minimum of three years.
• Has supported the production of marketing campaigns across the full marketing mix.
• Has a hands-on approach to all aspects of the role.
• Has been responsible for website management including design and copy and content updates.
• Has been responsible for creating reports and updating on campaign progress.
• Has a proven record of working in a diverse and luxury environment with a focus on the guest experience.
• Has experience working with, or in, a digital agency and understands the basic concepts around biddable media, SEO and Digital PR outreach.
• Has experience working in, or alongside a PR agency and undertaking PR focused activities such as award entry writing and hosting PR events.
• Can demonstrate they are an effective writer and avid user of social media platforms with a natural aptitude for utilising digital technologies.