General Manager - Euston, London

General Manager - Euston, London

Who are Anytime Fitness?

Anytime Fitness has been named the #1 Top Global (Franchise) Fitness Club by Entrepreneur magazine. With close to 5,000 clubs worldwide, Anytime Fitness is the fastest growing Global fitness chain and is developing a strong footprint in the UK with 190 clubs with more to follow!

Anytime Fitness Euston recently opened in late 2022 and have provided a premium flagship AF product in Central London. We have invested heavily in best in class equipment (Hammer Strength, Life fitness, Escape. Booty Builder, Wattbikes & Hydrow Rowers) & delivered a luxury (yet affordable) experience. We have delivered a 5* changing and vanity area encompassing Dyson Hairdryers and GHD Gold straighteners, functional space with Inbody scanners and recovery massage guns !

Key responsibilities are outlined below (although the below list is not exhaustive and you will be required to support the Directors with other activities where required)

• Leading, developing and executing on the club’s Marketing Planning & Strategy – e.g. Events, outreach / inreach activity, digital & print marketing strategy, specific campaign preparation
• Own & develop best-in class Social Media – Planning, developing, posting Interactive (on Brand) content (e.g. workout tips / hints, member shout outs, competitions, nutritional advice etc)
• Driving lead generation and outreach activity to achieve targets set by the owners
• Corporate Development & Wellness – build relationships with decision makers by all channels (LinkedIn, direct email, knocking on doors) & design bespoke proposals to on-board new business
• Deliver high quality sales / calls tours training aligned with AF service assessment guidelines
• Customer service, complaint handling and resolution and retention of existing members
• Own Club Operations & maintenance of the club, incl. health & safety compliance
• Club Culture – driving a great atmosphere for our members to achieve their fitness goals

Below are the attributes we’re looking for:

• Natural leadership – brilliant at managing and motivating in a sales and service environment
• Naturally sales-focused & confident and target driven with a desire to over achieve
• Approachable and Confident – the ideal candidate should have no issues approaching members on the gym floor, appearing on social media, building corporate relationships & day to day outreach
• Resilience – ability to deal with operational / sales / customer issue resolution with a calm head
• At least Level 2 Fitness qualification (ideally Level 3) – leading the wellbeing agenda
• Hard Working – the ideal candidate should have a strong work ethic and be highly motivated toward achieving the club and companies’ vision.
• Ideally worked in a Franchised environment and can roll their sleeves up

What we can offer

• Competitive base salary from £33,000 to £37,000 Dependant on experience
• OTE £37,000 to £42,000. Excellent Bons Structure
• Anytime Fitness Head office support (training and development), CPD opportunities