Sales Manager - Chester, Cheshire

Opera Grill
CH1 1DF, Chester
£30,000 to £32,000 PA plus company benefits and bonus
Closing date
28 Mar 2023

Sales Manager - Chester, Cheshire

Individual Restaurants are one of the UK’s leading privately owned restaurant groups with 30 upmarket Italian and Grill restaurants in central London, major UK cities, affluent towns and their suburbs. Our collection includes Piccolino, Riva Blu, Piccolo and our iconic Bar & Grills. We are proud to offer our guests world class food with a world class experience by giving our team the tools to develop a world class mindset.

About the Role:

The Sales Manager is based primarily in Opera Grill Chester, with responsibility for pre-booked sales and revenue, and events. You will be expected to be the face of the business in the local community - driving revenue, holding and selling events, establishing key connections with party bookers and recruiting new customers, as well as capturing return business through great client relationships.

About the Rewards:

  • 30% off your total food and drink bill at any of our restaurants, any time.
  • Access to up to 40% of your earnt wages, savings, and financial well-being tools through our partners at Wagestream.
  • Opportunity to develop and achieve industry-recognised qualifications through our apprenticeship programme.
  • Competitive rates of pay – we pay the best to get the best.
  • Career paths, progression, and training through our in-house training Academy.
  • 3% employer pension contribution.
  • 15% off at Iceland Foods. Enhanced Maternity & Paternity packages.
  • Retail Trust (EAP) Wellbeing and Financial support.
  • Reward Gateway discounts for high street retailers.
  • Competitive commission structure.

About the Key Responsibilities:


  • Hit monthly targets for occupancy and revenue.
  • Work with Operations and Marketing to drive sales in quieter sessions, such as lunch offers and bounce back initiatives.
  • Deal with all large party enquiries, converting and driving maximum revenue.
  • Carry out regular competitor analysis to ensure effective and competitive pricing strategies for PDRs and group bookings.
  • Sell private hire options and area hire regularly and efficiently with appropriate minimum spends and packages to become an integral part of the venue’s revenue.
  • Know your products – have a thorough understanding of the menus, the venue, and the brand.
  • Drive incremental revenue through sales of pre-agreed packages and menus.

Business Development

  • Be the face of the business, attending local network events, making connections in venue and hosting internal events.
  • Look for appropriate local sales and marketing initiatives for the venue to be involved in, for example, exhibits, local sponsorship opportunities, food and drink festivals.
  • Plan and conduct weekly outreach to increase bookings and raise the profile of the venue in the local area.
  • Work closely with any local networking groups such as the Chamber of Commerce to ensure a presence within all their digital activity and stay ahead of competition.
  • Identify and build strong relationships with all key party bookers and PAs in the local community.
  • Build and maintain great relationships with appropriate third-party agencies/concierge services and ensure we are first choice for their clients.


  • Create a calendar of events for the venue, both for key dates and down time.
  • Ensure all events held are profitable, can be delivered smoothly operationally, and are well attended.
  • Upload event details and bookable CTAs on all appropriate platforms.
  • Work with Marketing to ensure maximum lead time and promotion for event sign ups and ticket sales.
  • Find suitable brand partners to add value to events in venue.
  • Evaluate all events with Operations to improve on all processes for subsequent events.
  • Determine that the events are on brand and worthwhile before executing.
  • Encourage all attendees to share event attendance on their social channels, particularly LinkedIn and Instagram.


  • Create a corporate/key contact database to be contacted directly and communicate with these guests on a personal basis.
  • Gather weekly feedback from bookings and monitor for themes or concerns.
  • Drive loyalty sign ups as appropriate.

Systems and Reporting

  • Comprehensively understand the booking system and guest journey throughout the bookings process to ensure maximum occupancy and the best customer experience.
  • Make regular checks on the booking journey for each venue and group size.
  • Make recommendations for improvements and implement as directed.
  • Report weekly and monthly figures to Line Manager as agreed.
  • Complete monthly trackers and report back on KPIs.
  • Have regular meetings with GMs to maintain excellent communication.


  • Build great relationships with the in-venue team and across the wider business.
  • Support the Operations team on key dates and events.
  • Liaise with other departments to create holistic processes from marketing activity to group packages.

If you feel you meet the criteria, please send your CV, we would love to hear from you!

Documented evidence of eligibility will be required from you as part of the recruitment process, and you must be eligible to live and work in the UK. (Asylum, Immigration & Nationality Act 2006).

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