Sales & Marketing Manager - Elstree, Borehamwood

Sales and Marketing Manager - Elstree

About The Hertsmere

“The Home of Family Golf in Hertfordshire and North West London”.

The Hertsmere launched in December 2021 as a newly invested golf facility near Elstree, Hertfordshire. Our vision is to be the most inclusive, family friendly and appealing place inspiring a new generation to ‘Get into Golf’ by attracting and retaining long term customers and leisure guests to a modern forward thinking golf experience.

The Hertsmere has a mature 18-hole golf course, a short game practice facility supported by a best in class 26-bay award winning driving range powered by Toptracer Range. Our Driving Range also has an indoor golf performance studio with the custom club fitting facility of the global golf equipment manufacturer Srixon. An industry leading Golf Academy with its results focused approach further supports the strategy we have in place.

In addition to the golf facilities, our modern Clubhouse has recently undergone a redesign and stylish refit providing a contemporary restaurant, with a kitchen that in turn supports our Food Shack located on the driving range to enhance the family friendly inclusive golf.

About the Role

Responsible for growing The Hertsmere’s own “Get into Golf’ experience, through effectively marketing and delivering the sales targets our multi-faceted business has in place. This crucially involves working closely with our management and the Front of House teams ensuring that developed processes are delivered at the highest level.

Create and optimising a range of innovative events to meet agreed monthly and annual sales targets within each Department. It will be required that you maintain a good knowledge of all our services and actively upsell to our customers and provide a solution-based quotation to all prospects.

Lead on creating and transitioning enquiries seamlessly over to our operations team for event and experience execution, demonstrating excellent customer service through every element of the journey, utilising strong interpersonal and teamworking skills. Prepare event documentation and coordinate with all relevant departments and the customer to ensure consistent, high levels of service from pre-event planning through to post event follow up.

Working with a digital marketing agency, you will create and manage a twelve month sales and marketing plan that supports local awareness and the lead generation targets in place. As the business evolves, analysis of the campaigns is needed in developing the effectiveness in what we do.

Ensure the quality of the prospect and customer data is maintained and up to date, you will develop sales opportunities as well as profiling and targeting segments for specific events in liaison with our digital marketing agency and ultimately the operational team.

The candidate will be required to work some weekends and evenings as needed by the business due to the nature of the social side of golf and events. This role will be required to reactively support operations for events as well as administration.

What You Need to Succeed

We are seeking an experienced Sales and Marketing professional to join our fast-growing team to drive our disruptive business model targeting existing and new entrants to golf and our restaurant as a destination venue. We have a fast growth strategy combined with the resource and ambition to make The Hertsmere the best in class for its area. We now need the right person to join our team to help us make that happen and help drive their career forward.

Why Join Us?

• Full time permanent contract (six-month probation period).
• Competitive basic salary up to £38,000 depending on experience.
• Highly incentivised commission structure with the role.
• 33 days holiday including bank holidays.
• Inclusion into company pension scheme.
• Playing and practice privileges.
• Professional learning and development opportunities.
• Free car parking.
• Branded clothing.

Experience

• A proven track record in delivering sales revenue streams and meeting / exceeding targets.
• Working experience of CRM database software.
• A process driven approach to meetings and event management.
• Golf, sports, leisure or hotel sector experience is required.

Skills and Knowledge

• A starter finisher with sales and contract negotiation skills.
• Customer development and relationship management skills.
• Microsoft Office intermediate skills – are a minimum requirement.
• Strong organisation skills with attention to detail and the ability to multitask.
• Knowledge of contract management and legalities highly desirable.
• Knowledge of event technology products and services.
• Strong problem-solving skills, encouraging new innovative solutions when appropriate.
• An interest in golf highly desirable.

Our Recruitment Process

Please apply with your CV, as appropriate.

As we are keen to progress our plans, you can expect a quick response, where the successful candidate shall have two interviews at The Hertsmere.