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General Manager - Malvern View Holiday Park - ​Worcester, Worcestershire

Park Holidays
Worcester, Worcestershire
£50-55k gross per annum
Closing date
30 Jan 2023

General Manager - Malvern View Holiday Park - ​Worcester, Worcestershire

Department: Office

Contracted Hours: Full time

Job Type: Permanent

Salary/Rate of Pay: £50-55k gross per annum

Come join our fantastic team at Malvern View

Nestled in the grounds of a historic 450-year-old Elizabethan Manor House and outbuildings, the beautiful park offers our guests and owners the perfect place to relax.           

Park Leisure is currently looking for a proven Park General Manager from within the holiday sector to lead one of our Flagship Holiday Parks in Worcester.

But first, a little more about us

At Park Leisure we are on a mission to ‘bring superior customer service to life’. With holiday parks across the UK, we work together to create the greatest experience for our owners and guests, creating lifetime memories.

We know that people are the heart of our business, and we are always focused on creating the best possible working environment so our teams can flourish. Our people are hardworking, enthusiastic and always willing to go above and beyond… and in return we offer a brilliant environment where you can achieve your goals - from building your career, driving your personal growth or simply working with a great team of people in some of the UK’s most stunning locations.

About the role

This is a fantastic opportunity for someone who has experience within the sector. In this hands-on role you will lead from the front, driving the park forward, ensuring you and the team not only achieve your targets but exceed them. Working alongside the wider Management team on park and at our Central Office, you will put our guests and owners at the heart of everything we do, providing a great customer experience along with excellent park & facility standards.

You will have full accountability for the day-to-day running of the park. You will effectively manage and develop the team, overseeing all departments and department management. You will monitor financial performance by controlling costs and identify income growth & service opportunities. You will have plenty of ideas to create sales and enhance revenue. You will need to have a good understanding of all relevant legislation and a strong financial acumen.

The successful applicant will be expected to:

  • To review and establish new service standards for the Park, determining overall priorities, seeking constant improvement and basing targets upon customer expectations, whilst understanding and delivering the Company policy on service standards.
  • Oversee a large amount of Cap Ex, with investment in facilities and infrastructure.
  • To identify and implement new opportunities for greater efficiency and improving performance of the Park.
  • To identify ways of ensuring the smooth running of the Park and help achieve positive changes by helping others adapt to new situations.
  • To take control of new situations and pressures that arise by showing persistence, changes priorities and reorganising when required.
  • To prepare, plan and manage a budget for all resources on the Park, including capital expenditure and to monitor and maintain effective control.
  • To safeguard all licences on the Park by ensuring that the operation meets the legal requirements.
  • Prepare and meet annual operating profit targets.
  • Closely control all Park expenditure within the Company guidelines
  • Maximise occupancy of holiday hire fleet.
  • Maximise Caravan Sales with due regard to AUM and profitability, whilst monitoring the quality of sale and associated document in line with the Company’s Dealing Guidelines
  • To identify retail opportunities and maximise spends.
  • To ensure all terms and conditions of sales, licence agreements, park rules, etc. are implemented in line with Company guidelines.
  • Liaise with the local community, holiday industry and suppliers with a view to improving the effectiveness of the business.
  • To protect and maintain the Company’s assets.
  • To prepare and submit to the Operations Director schedules in connection with capital projects, winter maintenance, equipment and replacements.
  • To attend any relevant training courses as recommended by your Line Manager or the Company.

Focussing on an Effective Operation:

  • To plan the work of the team to meet annual Park targets by prioritising the key tasks and establishing methods that make best use of resources.
  • To address problems that arise through the assimilation of key information to take effective decisions.
  • To understand and apply the key measures of effective business performance for the benefit of the Park.
  • To keep up to date with key legislation and new approaches within the industry to positively affect the business.
  • To investigate problems that arise with facilities and equipment on the Park to establish root causes, determine solutions and monitor the progress of the work to ensure swift and safe resolution.

Ensuring Effective Communication:

  • To consider the target audience when communicating and encourage a substantial level of involvement to ensure understanding of issues.
  • To put across own views and opinions in a clear and constructive manner in one-to-one and small group situations
  • To build balanced and high-performance teams and bring together areas with possible conflicting approaches to work towards common goals.
  • To enhance others’ performance by giving balanced and constructive feedback to individuals, jointly reviewing, and establishing a range of training activities to support their development.

The Candidate

The successful candidate should have:

  • The ability to lead, manage& develop a variety of park-based teams.
  • A proactive & positive approach within their role
  • Excellent communication skills
  • The ability to work under pressure with good decision-making skills.
  • A professional and outgoing personality with excellent standards of presentation and customer care
  • Good & relevant IT skills, including knowledge of Excel, Word, and e-mail.
  • Flexibility & Adaptability to meet the needs of a seasonal and varied business.

In return we offer a Competitive Salary, performance related bonus package, on park accommodation and the opportunity to progress.

Required Education, Skills, and Qualifications

  • Previous experience in a management role is essential.


  • Competitive salary
  • Private healthcare
  • Performance Related Bonus.
  • Free accommodation
  • 20% friends and family discount on holidays booked with Park Holidays.
  • 50% staff discount on meals in our onsite restaurants
  • Great staff referral scheme
  • 28 days holiday leave per annum incl. bank holidays
  • Progression Programme within the Company

The Company:

With 56 caravan parks situated throughout the UK we are now one of the largest providers of Holiday Parks covering England, Scotland and Wales. We offer great value family holidays and short breaks, with a small selection of touring and camping too, along with a wide range of static caravan holiday homes and luxury lodges for sale.


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