Marketing and Public Relations Executive
- Employer
- Hilton Hotels
- Location
- Birmingham, West Midlands
- Salary
- Competitive
- Closing date
- 5 Dec 2022
View more
You need to sign in or create an account to save a job.
Marketing and Public Relations Executive
WELCOME TO A WORLD OF OPPORTUNITIES - No two days or two hotels are the same, but our spirit and passion for hospitality always brings all our teams together to create a culture of inclusiveness, positivity and drive to achieve our common goal. “To share the light and warmth of hospitality”. With amazing training, resources and support from both managers and colleagues, there is always an opportunity to develop and grow. A WORLD OF REWARDS
-
Competitive salary between £28,000 and £32,000 with additional incentives
Free, healthy and high quality meals when on duty
Grow your Career
Personal Development programmes designed to support you at every step of your career
A chance to make a difference through our Corporate Responsibility programmes – Find out what and how we are doing (https://cr.hilton.com)
Team Member Travel Program: discounted hotel nights plus 50% off Food and Beverages (subject to individual outlets)
Team Member Referral Program
Discounted dental and health cover
High street discounts: with Perks at Work
Free car park
Subsidised Taxi between 12am and 7am
Holiday: 28 days including bank holidays (increasing yearly to up to 33 days)
Guest Experience Day: 1 night stay with breakfast and dinner
Modern and inclusive Team Member’s areas
-
Develop, proactively manage and implement the annual hotel marketing and PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines
Responsible for measuring key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports for all key stakeholders
Manage the roll out of marketing and PR initiatives to support the hotel in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and HHonors
Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheet
Oversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community
As the key media liaison, source and pitch interesting, newsworthy stories relating to the hotel including, but not limited to MICE, F&B, rooms, spa, architecture and design, team members and corporate responsibility
Ensure sales and F&B teams receive full marketing and PR support including collateral
Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities
Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone of voice for each segment
Manage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally
Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty
Recognise and execute opportunities for HHonors as well as other hotel incentive programmes, and manage all hotel level CRM and database requirements
Support Line Manager in developing marketing and PR strategy and demonstrate clear outcomes that work to support the commercial strategy of the business
Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
Responsible for building a coherent social media strategy for the hotel and its outlets
Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
Respond to customer postings as appropriate tackling any complaints and issues
Achieve agreed performance goals and marketing and PR objectives of role set out by the Line Manager
Oversee all marketing and PR projects in line with resources and budget objectives
Manage and execute local news or stories affecting hotel business and share across region
Be the marketing and PR representative in hotel commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activity
Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified, maximised and communicated across organisation
Ensure full brand compliance across all marketing and PR initiatives on hotel level
Lead effective content management across all available channels, including hotel website , OTAs, social media, mobile marketing and PR and partnership programs
Conduct regular hotel marketing and PR audits to meet regional and global audit requirements
Participate in all internal and external marketing and PR meetings and attend relevant industry events, training workshops and trade-shows
Respond quickly and efficiently to all internal and external requests
In liaison with corporate communications, manage communications connected with hotel crisis and any issues arising with the hotel
Understand and champion Hilton core values
Undertake any reasonable task or function requested by the Line Manager to a high standard and a professional manner
Create an effective marketing and PR team on property, fostering a productive team culture and encouraging career growth
Encourage and motivate individuals to achieve key company and personal objectives and targets
Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines
Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development
Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events
You need to sign in or create an account to save a job.
Get job alerts
Create a job alert and receive personalised job recommendations straight to your inbox.
Create alert