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General Manager - Victoria, London

Ambassador Theatre Group (ATG)
Victoria, London
£55,000 per annum + Package
Closing date
7 Oct 2022
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Job Details

General Manager - Victoria, London

Job Type: Full Time, Permanent - 40 hours per week

The Ambassador Theatre Group is a world leader in live entertainment; we operate venues, run major ticketing platforms and produce award-winning shows. We are recruiting for a General Manager to join us at our Apollo Victoria theatre to welcome audiences to our beautiful and busy venue, presenting a great regular show alongside exciting events and one-off performances.

The Apollo Victoria Theatre is part of the Ambassador Theatre Group, an extraordinary success story in the live entertainment industry. Founded in 1992 in the UK, we’ve grown into the world’s number one live-theatre company today. We cover every discipline in the theatre industry, from operating venues to ticketing platforms and producing shows. We are passionate about great shows and our ambition is to help them find the largest possible audiences.

Managing, motivating, and developing the staff within the theatre is a crucial part of this role, ensuring clarity of direction and delivery of business priorities. Ultimately reporting to the Business Director for London, you will be responsible for the Profit & Loss statement for the venue and for the management of all commercial and operational activities that deliver a successful and profitable outcome for the Theatre.

To be successful in this role you will need to demonstrate a thorough understanding of the commercial theatre business. You will have strong financial and commercial skills and be able to articulate and implement the actions required to deliver sustained profits and growth potential.

Excellent with people, you will understand the needs of the business, your team, and customers, and be able to balance and manage conflicting priorities effectively. You will be a team player, knowing when to direct, when to support and when to provide hands on assistance. The producer experience is at the heart of what we do, and you will be the key player in creating a welcoming and collaborative environment for visiting productions, where shared goals are the driving force to achieving success.

This is a role that demands the ability to operate in a fast-changing environment, where efficiency and effectiveness are paramount. You will be flexible, a good problem solver and able to think and act independently. In addition, you must demonstrate an appetite for challenging the status quo and making change happen, whilst working within the policies and procedures of a large, multi-site, international organisation.

The job description for the role details the requirements and the attributes for this challenging and exciting role. If you have the skills to achieve these goals and an affinity for our values we’d like to hear from you! Experience from within the entertainment sector is welcomed but not essential and we actively encourage applications from people from the widest range of backgrounds, including those currently under-represented in this industry.

We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible.

If you’d like to discuss accessibility prior to applying, please review our job description where you will see a contact e mail address to request a confidential discussion. 

We are proud to be an equal opportunity employer and strive to provide a stage for everyone. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture.


Nothing beats the energy and excitement of a great live experience. That’s why our mission is to bring the very best in live entertainment to the largest possible number of people.

We were founded in the UK in 1992.

Three decades on, we’ve grown to be a world leader in live entertainment. We’re the world’s number one live theatre company, covering every discipline in the industry. We operate venues, run major ticketing platforms and produce award-winning shows.

People are at the heart of our success. We’re passionate about bringing great live experiences to the widest possible audience; about giving the world’s best creative talent the stage it deserves; and about providing our people and partners with opportunities to realise their full potential.

Find Us
Ambassador Theatre Group (ATG)
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