Marketing Executive - Hollywood Bowl Support Centre
What's In Store
Do you have a passion for marketing with a broad range of experience?
Are you looking for a working culture that is fast-paced, people-focused and fun?
Are you looking to join a company that is financially stable and has very exciting growth plans?
Join Hollywood Bowl Group and in return you'll receive:
- Hybrid working, allowing you to control your work life balance
- Optional pension plan
- Free bowling / golf game vouchers every month
- 30% discount off food and drink for you and up to five friends
- Ongoing training and development
- Access to our Employee Assistance Programme (EAP) for you and your family
- Well-being training to support you in the workplace
- Access to our SAYE scheme
- Opportunity to join our healthcare cash plan
- Financial long service awards
- A £15 donation to Barnardo’s when you complete your induction
- Enhanced maternity, paternity, adoption, and shared parental leave benefits
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About The Role
The primary responsibility of this role is to own, manage and develop the Hollywood Bowl Group’s (HBG) support for its bowling centre/mini golf teams and to implement tactical campaign activity to support the retail calendar and national marketing plan.
This role will proactively manage and execute effective marketing campaigns on HBG’s behalf to its customers, team members and consumers.
Here's a closer look at the highlights of the role:
- Support the Marketing Manager – Brand & Campaigns in the implementation of the national marketing plan and retail calendar, supporting campaigns, key trading dates and local centre initiatives
- Own the marketing support for one or more category area, from: Bowling, food & drink, amusements, and mini golf
- Own and execute the Social Media content calendar covering but not limited to Facebook, Instagram, Twitter and TikTok measure and analysing results and ROI
- Support the Marketing Manager to drive the social media strategy across all brands, including keeping up to date with trends and innovation
- Support the Marketing Manager to implement the national media plan, including paid social, programmatic, brand and content partnerships and above the line tests and local media and PR campaigns
- Support the launch of new initiatives either nationally or to local markets, e.g. new centre openings, rebrands and refurbishments
- Monitor the effectiveness, measure and report on marketing activities
- Demonstrate sound commercial awareness throughout marketing activities
- Support the Marketing Manager with the implementation and maintenance of marketing information systems to support the business
- Support centre teams and regional teams with tactical marketing initiatives for attraction/engagement/retention of customers, administering requests from centres using marketing support systems and using marketing expertise
- Support the Marketing Manager to manage relationships with key suppliers to KPI’s, including creative agencies, print and print management, PR, Media, merchandise, graphic designers, AV and experiential
- Identify and champion opportunities to enhance customer experience across the full customer journey
- Represent the marketing team for selected HBG projects
- Create, develop and manage marketing assets, including writing copy for different audiences and channels, collateral creations, POS, video, digital images, social media content, support the content marketing manager with content
- Ensure timely, relevant and accurate content is maintained across channels for all customer groups, e.g. intranet, POS, eComms, in-centre screens and music
- Ensuring prices are recorded accurately and timely and are communicated effectively
- Keep accurate records of costs, invoices and ROI across all marketing activities you are involved in
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About The Company
Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.
Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.
Now with over 65 centres across the UK, and an exciting new mini-golf brand, Puttstars, added to the portfolio, we’re proud to be ambitious market leaders in experiential family entertainment.
We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.
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